Ciera Rogers - Fashion Designer & Founder of BABES | The Outsider Advantage

Success Story with Scott D. Clary

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➡️ About The Guest

Ciera Rogers is the visionary founder and CEO of Babes, a groundbreaking fashion brand that celebrates and empowers women of all shapes and sizes. Launched in 2013, Babes was born out of Ciera’s frustration with the lack of stylish, figure-hugging clothing for curvy women. Today, her brand is a beacon of body positivity and inclusivity, offering chic and comfortable designs that have garnered a loyal following, including high-profile celebrities like Kim and Khloe Kardashian.

Under Ciera’s leadership, Babes continues to push the boundaries of fashion, promoting self-love and confidence for women everywhere. Her innovative approach and dedication to her craft have made her a prominent figure in the fashion industry, recognized by media outlets such as Vogue Italia, Galore, and Black Enterprise.

➡️ Show Links

https://www.instagram.com/cierarogers/

https://twitter.com/iamcierarogers/

https://www.linkedin.com/in/ciera-rogers-a2241225/

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➡️ Talking Points

00:00 - Intro

01:49 - What’s an ‘Outsider’?

04:19 - Ciera’s Journey

06:37 - Embracing Entrepreneurship After Failures

13:06 - Birth of ‘BABES’

13:55 - Dangers of Overthinking

15:18 - Quit or Persist?

17:08 - Starting in a Competitive Market

19:53 - Instagram Business in 2024

23:12 - Capturing Attention

24:18 - Selling Confidence

25:22 - Attention-Grabbing Tips

28:35 - Professional Trauma

30:43 - Sponsor: My First Million Podcast

31:40 - Outsider Advantage

32:28 - Niche Domination

43:33 - Toxic Business Practices & Imposter Syndrome

48:21 - Managing Fight or Flight Responses

50:14 - Personal Branding & Book Plans

51:44 - Purpose of Ciera’s Book

56:21 - Connect with Ciera

56:29 - Advice to Younger Self

58:04 - Wisdom for Overcoming Adversity

59:00 - Defining Success

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