Daniel Staker - Behavioral Marketing Lessons for Financial Services

Standard Deviations with Dr. Daniel Crosby

Tune in to hear:

- Why does Daniel Staker call his new book “a book from a breakdown?”

- Why is behavior such a fundamental building block of marketing?

- How do we get to the bottom of what our clients really want when they are often so bad at articulating it for themselves?

- What does Daniel Staker mean when he says that “people often fail to respect reality?”

- How can we get people to accept reality when emotions are so powerful at distorting one’s perspective?

- What is Daniel Staker’s chapter on “accepting the long haul” about in particular?

https://www.danielstaker.com/book-on-amazon

Compliance Code: 3159-OAS-11/21/2023