Make a Viral Video about Pizza with Erica D'Arcangelo

Speaking with Roy Coughlan

Learning about a Coal Miners successful Pizza restaurant and how to get a Viral Video

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About my Guest Erica D'Arcangelo :

Erica D’Arcangelo grew up in a traditional Catholic Italian family with her parents and 4 siblings. After attending college for Communications and earning minors in Advertising and Journalism she began her career in the digital marketing industry, as a content creator. After many years of working for large healthcare corporations, Erica decided to launch her own marketing company in 2013. In 2018, she made her way home and while running her digital agency saw that her family-owned pizzeria was in need of some marketing itself. Erica worked along side her father as a content creator for the business. During this time she revisited her history and heritage with her father and the story of her grandfather, Pietro (Pete) as he opened up D’Arc’s Pizza in 1960. Moved by this story, Erica decided to write a book loosely based Pietro’s life. A Story About Pizza follows Pietro as he immigrates from Italy to America. It covers his struggles as a coal miner for the Berwin-White Coal Company in Windber, PA. Most importantly, the book talks about his journey to fulfill his purpose, one mixed with both love, family, loyalty and, of course, pizza. This heartwarming story is a look into Italian history, the family dynamic and the joys food. Each chapter includes an authentic family recipe. Most of all it tells a story about pizza. One like no other.

What we Discussed:

- How she created the promotional Video (1:30 mins)

- Erica's roots and journey (2:15 mins)

- Born into the Pizza Restaurant (4 mins)

- Whats it like growing up in a Restaurant (5 mins)

- How it is still in the familay after 50+ years (6 mins)

- What is was like working in the Coal Mines (8 mins)

- Her Book with a family recipes (11 mins)

- Ensuring the quality in the Pizzas (12 mins)

- The Prices are very cheap for quality prodcuts (13 mins)

- What did she leaarn that she was not expecting when writing the book (14:30 mins)

- The older generation kept everything (16:30 mins)

- Her Viral Marketing on Tik Tok (18 mins)

- How was the restaurant effected by the lockdown (20:30 mins)

- How ofter must you reinvent yourself in Marketing (23 mins)

- How some platforms cheat on your Marketing (24:30 mins)

- Being an Entrepreneur as a SIngle Parent (25:45 mins)

- Social Media tools posting to a few platforms (28 mins)

- Tips of getting a video go viral (29 mins)

- Navigating Censorship (32 mins)

- Social Media Tips (35 mins)

- Answering Comments on Socal Media (37 mins)

Where to find Erica D'Arcangelo :

https://www.astoryaboutpizza.com/

tiktok.com/darcspizza

https://www.facebook.com/darcspizza

https://www.instagram.com/astoryaboutpizza/

https://www.youtube.com/@AStoryAboutPizza

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