Episode 80. 3 Types of Stories To Build Confidence and Impact

Speaking with Confidence with Cat Matson

In this episode I talk about the importance of storytelling in to build credibility and interest in your topic, AND I share the three types of stories you should have in your kit bag: origin stories, brag bag stories, and social proof stories. The origin story explains why you do what you do and what impact you want to make in the world. Brag bag stories demonstrate your credibility, and social proof stories are client testimonials that show the results of your work. These stories help build a body of evidence that you can use to establish trust with your audience.

Other Speaking with Confidence episodes mentioned (links are spotify links, you can also search for the episodes in your favourite podcast app.

Speaking with Confidence Episode 4 – Imposter Syndrome and How I Overcome It

Speaking with Confidence Episode 7 - Why Me? Overcoming 'I'm not good enough'

Speaking with Confidence Episode 33 – SPECIAL Speaking with Impact Workshop Series | Workshop 2