Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
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محتوای ارائه شده توسط Seven Million Bikes Podcasts. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Seven Million Bikes Podcasts یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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How To Run a Podcast To Get More Customers and Clients? With Anii Hoang from The Aspiring CMO
Manage episode 374898516 series 3463560
محتوای ارائه شده توسط Seven Million Bikes Podcasts. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Seven Million Bikes Podcasts یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Thank you to Anii Hoang from The Aspiring CMO podcast for letting me share this episode with you!
In my journey with Seven Million Bikes Podcasts, a pivotal moment emerged when a talented marketing graduate posted on Facebook, expressing her eagerness to contribute blogs for her portfolio.
Our initial conversation left me astounded by her vigor, expertise, and most significantly, her knowledge, particularly in domains like SEO, domain authority, and content crafting.
As the world gradually reopened after the lockdown, a face-to-face meeting over coffee deepened her advice to focus my efforts onto a singular endeavor for bolstered domain authority and SEO impact.
Despite this counsel, I found myself clinging to Seven Million Bikes' multi-dimensional identity, encompassing podcasts, comedy, and events.
The alliance sparked by the aforementioned graduate not only endured but blossomed into an inspiring narrative of growth.
Anii, the graduate, has since carved her own path of accomplishment, establishing her podcast and YouTube channel, aptly named The Aspiring CMO (Chief Marketing Officer).
This platform serves as a repository for insights drawn from genuine experiences, narratives, and individuals within the realms of marketing and entrepreneurship. My admiration for Anii's content is palpable, culminating in a symbiotic exchange.
She graciously invited me to her show as a guest, symbolizing the intersection of our journeys and the transformation of our individual pursuits into shared triumphs.
Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!
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اشتراک گذاریManage episode 374898516 series 3463560
محتوای ارائه شده توسط Seven Million Bikes Podcasts. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Seven Million Bikes Podcasts یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Thank you to Anii Hoang from The Aspiring CMO podcast for letting me share this episode with you!
In my journey with Seven Million Bikes Podcasts, a pivotal moment emerged when a talented marketing graduate posted on Facebook, expressing her eagerness to contribute blogs for her portfolio.
Our initial conversation left me astounded by her vigor, expertise, and most significantly, her knowledge, particularly in domains like SEO, domain authority, and content crafting.
As the world gradually reopened after the lockdown, a face-to-face meeting over coffee deepened her advice to focus my efforts onto a singular endeavor for bolstered domain authority and SEO impact.
Despite this counsel, I found myself clinging to Seven Million Bikes' multi-dimensional identity, encompassing podcasts, comedy, and events.
The alliance sparked by the aforementioned graduate not only endured but blossomed into an inspiring narrative of growth.
Anii, the graduate, has since carved her own path of accomplishment, establishing her podcast and YouTube channel, aptly named The Aspiring CMO (Chief Marketing Officer).
This platform serves as a repository for insights drawn from genuine experiences, narratives, and individuals within the realms of marketing and entrepreneurship. My admiration for Anii's content is palpable, culminating in a symbiotic exchange.
She graciously invited me to her show as a guest, symbolizing the intersection of our journeys and the transformation of our individual pursuits into shared triumphs.
Sign up for Descript now!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!
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“It doesn’t feel like work. And it’s only possible because you guys have spent your hours on the edit. That’s why I work with Seven Million Bikes Podcasts.” (THIS EPISODE WAS CREATED IN 3 HOURS!!) I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever. Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses. We cover: How podcasting helped him land clients across his design, publishing, and coffee companies The biggest workflow mistakes people make (and how to avoid them) The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and more Why quality audio is a non-negotiable in 2025 How he’s using his podcast to write his next book — live Why guest booking and editing should never be DIY if you’re running a business 10 reasons to start a podcast for your business Build your brand through storytelling – It lets you share your vision, values, and voice authentically. Reach new clients and generate leads – Radim mentions converting guests into clients. Network with high-level professionals – You get to “pull up your chair to the big boys’ table.” Create content at scale – With an efficient system, you can produce multiple episodes quickly. Increase credibility and authority – Being a podcast host positions you as an expert. Support other business efforts – Radim aligns podcast themes with book launches. Turn complex ideas into conversations – Helps share nuanced thoughts in a human way. Boost visibility without paid ads – Leverages word-of-mouth and organic discovery. Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list. Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes. If you’re a business owner still on the fence about starting a podcast — this is your sign. 🎧 Ready to get started with your own show? Book a free discovery call today at sevenmillionbikes.com or email me at niall@sevenmillionbikes.com Send us a text The Podcast Launch Lab The Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
“You don’t know where one conversation is gonna take you. So have it.” — Greg Wasserman I absolutely loved this conversation with Greg Wasserman — it’s one of those episodes where I found myself nodding the entire time. Greg is the Head of Relationships at RSS.com and he gets it. This is a must-listen if you’ve ever wondered why your business needs a podcast, how to use it as a true marketing and relationship-building tool, and why chasing downloads is not the goal. Greg and I are 100% aligned: podcasting is about building trust, creating genuine human connection, and showing up consistently. Whether you're a lawyer, real estate agent, or startup founder, this episode will reframe how you think about podcast ROI. Key Talking Points - Your podcast isn’t about going viral; it’s about connecting with your niche and creating value. - A podcast gives you a reason to talk to clients, prospects, and partners — and build trust. - One episode can fuel newsletters, social media, blog posts, and more — for weeks or even years. - Unless you’re a media company, sponsorships are more work than they’re worth. Focus on impact instead. - Just like websites or social media pages, podcasts are becoming a core part of modern business strategy. Chapters and Timestamps 03:00: Why podcasting isn't about becoming a superstar or going viral 06:30: The lawyer story — using a podcast as a business development tool 09:00: Building trust and marketing others through podcasting 13:35: The fishing podcast example — how niche can drive connection 18:00: Real-world ROI from a single podcast episode 21:00: Why sponsorships aren’t the right goal for most podcasters 28:30: Podcasting vs. traditional marketing (like expos and booths) Send us a text The Podcast Launch Lab The Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
"The best way to monetize your podcast? Offer something only you can deliver." - Niall Mackay I’m incredibly proud of this episode because it’s not just talk — it’s action. I put my money where my mouth is and launched two offers directly to my audience: the Podcast Launch Lab and the Podcast Makeover. Rather than waiting for sponsorships or chasing downloads, I showed that you can monetize your podcast by selling your own services, providing real value to the people who already trust you. This episode was about being honest with what works for 99% of podcasters, not just the lucky few. I also loved how personal and practical this episode felt. It wasn’t theory or fluff — it was a real blueprint. I wanted to show podcasters that if you treat your podcast like a real business and take it seriously, the opportunities to grow are right in front of you. It’s not about being the next Joe Rogan; it’s about building something you’re proud of, that genuinely helps people, and that can generate income on your own terms. Key Takeaways : - Sponsorships aren’t the best route for most podcasters — I focus on selling my own services instead. - You can launch your podcast in just 14 days with my Podcast Launch Lab — no endless Googling needed. - I offer unlimited messaging support during the launch or makeover process, so you’re never stuck alone. - If you already have a show, my Podcast Makeover can polish your sound, branding, and direction fast. - I believe every podcaster should treat their show like a real business — even if you’re not chasing millions of downloads. Chapters & Timestamps 01:00My Podcasting Journey: From iPod to Saigon 02:30Why Sponsorships Don’t Work for 99% of Podcasters 04:00Offer #1: The Podcast Launch Lab Explained 06:00Deep Dive: Launch Your Show in 14 Days 09:00Offer #2: The Podcast Makeover for Existing Shows 12:00Pricing Breakdown: Launch Lab vs. Makeover Packages 14:00Final Thoughts: Monetize Smart, Build Long-Term Send us a text…
“If your number one goal is to make money from your podcast, then you’ve already made the wrong decision.” In this episode, I break down one of the biggest myths in podcasting — that it's a quick way to make money. Too many blogs and YouTube videos will tell you to start a podcast as a “side hustle.” But here’s the truth: podcasting takes time, effort, and love for the medium. If you’re only in it for the money, you’re likely to be disappointed. I share why traditional podcast sponsorship isn’t realistic for most podcasters, what CPM actually means, and what to do instead, including dynamic ads and treating your podcast as a powerful marketing tool for your business. Key Takeaways Why starting a podcast just to make money is the wrong mindset What CPM really means — and why most podcasters won’t benefit from it The real download numbers needed to attract sponsors How I use dynamic ads and a strong back catalog to monetize A client case study: turning a niche podcast into serious business results Chapters and Timestamps 1:00 – Podcasting isn’t a side hustle 2:45 – What CPM is (and why it fails most podcasters) 4:30 – Real download stats you should know 6:00 – Why sponsorships rarely pay off 8:20 – How I use dynamic ads to monetize 11:30 – Client case study: small podcast, big results 13:00 – Final thoughts and next steps Send us a text The Podcast Launch Lab The Podcast Makeover Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
“You don’t need a camera crew or a studio—just text, an idea, and Descript’s AI can turn it into a video that actually grabs attention.” Listen to this episode and I’ll tell you about one of the coolest new tools from Descript: its AI text-to-video feature. If you’ve ever struggled with creating video content for your podcast or business—or if you're just short on time—this tool could be a game changer. I walk you through how it works, what you can do with it, and who it's for. This isn’t just about making videos faster—it’s about making better content with less effort, whether you're a solo creator, coach, or brand. From converting blog posts into social clips to repurposing podcast transcripts into Instagram Reels, Descript’s AI gives creators a shortcut to video marketing without sacrificing quality. If you're curious about video workflows, automation, or AI-powered content creation, this one’s worth a listen. Key Takeaways: - A breakdown of Descript’s new feature and why it matters. - Ideal users: solo creators, podcasters, business owners, and educators. - How Descript breaks your text into scenes and selects stock visuals. Chapters & Timestamps 00:00 – Introduction: A Big Leap in Video Automation 01:30 – The Value of Podcasting in Business 04:00 – Descript’s Text to AI Video Feature 05:00 – How It Works: Step-by-Step Send us a text The Podcast Launch Lab The Podcast Makeover Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
"Your podcast isn’t just audio—it’s content waiting to be repurposed across multiple platforms. Leverage it wisely!" In this episode, we talked about how podcasters can maximize their reach using social media. Many creators focus solely on publishing episodes, hoping listeners will find them. But in reality, your podcast's success hinges on strategic promotion. Social media isn’t just about sharing links; it’s about storytelling, engagement, and creating a community around your content. One of the biggest takeaways from this conversation was the importance of repurposing content. A single podcast episode can fuel weeks of content—quotes, clips, blog posts, and more. If you’re not doing this, you’re leaving growth on the table. This discussion gave me a fresh perspective on how social media should be a non-negotiable part of a podcast growth strategy, and I’m excited to implement these strategies myself. Key Takeaways: Repurpose Your Content – A podcast episode isn’t just for listeners; break it down into clips, quotes, and posts. Leverage Short-Form Video – TikTok, Reels, and Shorts are dominating attention spans—use them to promote key moments. Engagement Over Promotion – Social media is about conversations, not just broadcasting links. Consistency is Key – Growth happens when you post regularly and engage with your audience. Optimize for Each Platform – Instagram, LinkedIn, and Twitter each require a unique approach to maximize impact. Chapters & Timestamps: 03:20 – The Biggest Mistake Podcasters Make with Social Media 08:10 – The Power of Repurposing Your Podcast Content 14:30 – Best Platforms for Podcast Promotion in 2024 21:00 – Engagement Strategies That Actually Work 28:15 – How to Stay Consistent Without Burning Out 35:40 – Final Tips and Takeaways Send us a text The Podcast Launch Lab The Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
"Podcasting changed my life. It opened doors I never imagined—and it can do the same for you." This episode is actually a re-upload, but it’s one I knew I had to bring back. Consistency is key in podcasting, and while I wasn’t able to record something new this week, I didn’t want to leave you without value. This episode is packed with 25 actionable tips to help you grow your podcast—whether you’re just starting or looking to level up. I’ve always believed that growth in podcasting isn’t about luck, it’s about strategy. That’s why I wanted to make sure this episode stays accessible. The advice here is timeless, and if you apply even a handful of these tips, you’ll see results. Also, if you missed this one the first time around, now’s your chance to start implementing. Key Takeaways Define your audience—knowing exactly who you’re speaking to helps you create better content. Quality over quantity—great audio, compelling topics, and strong storytelling matter more than frequency. Leverage SEO—creating a blog for your episodes and doing keyword research boosts discoverability. Cross-promote and collaborate—partner with other podcasters, swap episodes, or do guest appearances. Engage your audience—use listener messages, social media, and email newsletters to build a loyal following. Chapters & Timestamps 02:00 – Defining Your Audience & Why It’s Crucial 06:00 – The Power of SEO & Podcast Discoverability 12:00 – Cross-Promotion & Guest Collaborations 14:00 – Building a Community & Engaging Your Listeners 19:00 – Measuring Success & Planning for Growth Send us a text The Podcast Launch Lab The Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
"Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark Steadman If you’re a podcaster, new or experienced, this podpast episode will change the way you approach your craft. This episode with Mark Steadman was an absolute masterclass in podcasting. His insights on putting the listener first have completely reshaped the way I think about crafting episodes. I’ve always believed in respecting the listener’s time, but Mark took it to a whole new level—showing how everything from mic technique to episode titles plays a role in delivering a great experience. One of my biggest takeaways was how powerful it is to speak directly to one listener rather than addressing a broad audience. That subtle shift in language builds a stronger connection and trust. Also, his thoughts on sharpening the axe before starting—a lesson I’ve often ignored—really resonated. I tend to jump in headfirst, but Mark’s advice on preparation is something I’ll be applying moving forward. Key Takeaways Respect the Listener’s Time – Your audience is giving up their valuable time for you. Don’t waste it with poor audio quality or irrelevant content. Put the Listener First – From your content to your marketing, everything should be designed with your audience in mind. Titles & Show Notes Matter – Your episode title and description should grab attention and be optimized for searchability. Speak to One Listener – Use singular language (“you” instead of “guys”) to build a stronger connection. Preparation Makes a Difference – Spending time planning your podcast (listener persona, content structure, etc.) will save you time and improve quality in the long run. Chapters & Timestamps 02:00 - Why Everything is About the Listener – The key to a great podcast. 07:00 - Respecting the Listener’s Time – Why quality matters. 10:00 - Speaking to One Listener – How language builds connection. 19:00 - The Importance of Preparation – How planning saves time. 26:00 - Creating Engaging Titles & Show Notes – How to make your episodes discoverable. 37:00 - Final Thoughts & Takeaways – Wrapping up with key lessons. Send us a text The Podcast Launch Lab The Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
1 PodPast: 3 Experts Tips to Avoid Pod Fade and Reach 50+ Episodes and Mastering the Art of Podcast Planning 34:05
"48% of podcasts on Apple Podcasts have fewer than 10 episodes. Podfade is real, but it doesn’t have to happen to you." If you’ve ever worried about running out of content or losing momentum, this episode is a must-listen. This episode is packed with insights every podcaster needs—especially if you want your show to last beyond the first few episodes. So many podcasts start strong but quickly fade away because of poor planning, lack of direction, or burnout. But with the right strategy, you can keep going and grow your podcast beyond 10, 50, or even 100 episodes. I loved talking about content buckets , a simple but powerful way to organize your podcast topics and ensure you always have something fresh to talk about. We also broke down why planning ahead is essential and how having at least 10 episode ideas mapped out can help you stay consistent. If you’re serious about podcasting, these expert tips will keep you on track and help you avoid the dreaded podfade. Key Takeaways Nearly half of all podcasts never make it past 10 episodes—having a plan is crucial. [00:02:00] Content buckets help organize your topics and prevent creative burnout. [00:12:00] Knowing why you’re podcasting, who it’s for, and what value you bring keeps your show focused. [00:10:00] AI and tools like ChatGPT and Trello can speed up your planning process. [00:22:00] Avoid paralysis by analysis—don’t overthink, just start recording. [00:07:00] Chapters & Timestamps 02:00 – The Importance of Mapping Out 10+ Episodes in Advance 07:00 – Overcoming Paralysis by Analysis 10:00 – The Power of Content Buckets & How to Use Them 12:00 – Tools & AI to Help You Stay Consistent 22:00 – Practical Tips to Keep Your Podcast Going Strong Send us a text The Podcast Launch Lab The Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
This conversation with Nick Thomson was an absolute masterclass in why businesses need to start thinking about podcasting as a key marketing tool. Nick brought such a fresh and insightful perspective, particularly around the idea that podcasting isn't just about downloads—it's about brand awareness, networking, and positioning yourself as an authority in your field. One of the things I loved about this episode was how we tackled the common objections businesses have when it comes to starting a podcast. Whether it's concerns about ROI, finding a niche, or creating engaging content, Nick had practical and actionable advice for all of it. The way he reframed podcasting as a strategic business tool rather than just another content channel was incredibly eye-opening. This episode reaffirmed everything I believe about podcasting—it's not just for hobbyists or media companies, but for every business that wants to build trust and authority with their audience. If you’ve been on the fence about starting a podcast, this is the episode that will change your mind! Niall Mackay Key Takeaways: "Podcasting is a Content Engine" - A single podcast episode can generate blog content, social media clips, and email newsletter material for months. "Niche Down to Stand Out" - When you try to speak to everyone, you speak to no one. The more specific your podcast, the better. "The ROI of Podcasting Goes Beyond Downloads" - Success isn’t just about listens; it’s about brand awareness, business networking, and building authority. "Podcasting as a Sales & Networking Tool" - Using a podcast to connect with key industry players is a brilliant way to build relationships and generate business. "Small Audience, Big Impact" - Even with a small number of listeners, the depth of engagement can drive significant business results. Chapters & Timestamps: 03:00 - Nick’s Background & Love for Podcasting 07:00 - How Podcasts Fuel Content Strategies 12:00 - Overcoming the Biggest Barriers to Podcasting 21:20 - The Power of Niche Podcasts 24:10 - Measuring the ROI of a Podcast 27:10 - Podcasting as a Business Networking Tool 30:40 - Why Small Audiences Can Be More Valuable than Large Ones Send us a text The Podcast Launch Lab The Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
“Invest a little bit in a good microphone, know what you're doing, how to use it and make the best content and make the best quality content that you can. Trust me, it will make a massive difference.” I was absolutely blown away when I discovered A Vietnam Podcast had reached the top 5% of podcasts globally. It’s been a rollercoaster—figuring out what works, what doesn’t, and most importantly, learning to appreciate the process. So many podcasters, especially those just starting out, get caught up in comparing themselves to Joe Rogan or major network-backed shows. Podcasting is a long game, and with the right strategies anyone can carve out their own success story. Niall Mackay Key Takeaways: Consistency is Key – The majority of podcasts fail because they don’t make it past 10 episodes. Keep publishing, take breaks if needed, but always come back. Build a Back Catalog – 30% of my downloads come from older episodes, proving that having a strong library keeps listeners engaged. Audio Quality Matters More Than Content – People will forgive a lot, but bad audio will make them tune out instantly. Invest in a good mic. Make Your Podcast Discoverable – SEO, YouTube, and having a website are crucial. Podcast directories alone won’t get you found. Double Down on Video & Shorts – YouTube Shorts and Instagram Reels have brought in thousands of views, helping my podcast reach new audiences. Chapters and Timestamps: 01:00 - Understanding Podcast Download Numbers 04:00 - Global Podcast Statistics 09:00 - Tip #1: Consistency and Seasons 11:00 - Tip #2: Building a Back Catalogue 13:00 - Tip #3: Audio Quality Importance 14:00 - Tip #4: Making Your Podcast Discoverable 19:00 - Tip #5: Building a Website 23:00 - Smarter Podcasting Journey 27:00 - Taking Breaks and Coming Back Stronger 31:00 - Content Strategy and Growth Send us a text The Podcast Launch Lab The Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
“ No one's going to say no for an interview because every SME owner needs that awareness.” - Joel Zorrilla LinkedIn was a platform I had overlooked for years, and now I realize the massive potential it has for podcasters. My guest, Joel Zorrilla, gave some incredible insights that not only validated my experiences but also opened my eyes to strategies I hadn't even considered. One of the biggest takeaways for me was just how powerful LinkedIn can be for podcast growth when used the right way. The way Joel broke down engagement strategies, networking, and optimizing your profile made me rethink my entire approach. I’ve already seen firsthand how much LinkedIn has helped my own podcast grow, and this episode reinforced that this is a platform every podcaster should be leveraging. What I also loved was Joel’s emphasis on using high-quality content, networking intentionally, and playing into LinkedIn’s algorithm shifts. If you’re a podcaster looking to grow your audience, build credibility, and connect with the right people, this episode is a must-listen. This episode was an absolute game-changer for me. Key Takeaways: - LinkedIn is the Best Platform for Podcast Growth - Your Guests Can Be Your Biggest Advocates - Optimize Your LinkedIn Profile for Visibility - Short-Form Video is Key - Be Consistent and Patient Chapters & Timestamps 00:40 - Why LinkedIn is a Goldmine for Podcasters 03:00 - The Power of Guests Sharing Your Podcast 09:10 - Facebook vs LinkedIn for Podcast Growth 16:00 - How to Optimize Your LinkedIn Profile 24:00 - Why Every Podcaster Should Be on LinkedIn 28:40 - The Power of Short-Form Video on LinkedIn Send us a text The Podcast Launch Lab The Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
"This is what podcasting will become - it will become second nature for all businesses to have one." Podcasting has evolved into an essential tool for businesses, and I firmly believe that it will soon be as indispensable as having a website. Just a few years ago, businesses could get away with not having an online presence, but now? It’s unthinkable. Podcasting is heading in the same direction. If you're not already using it as a branding, marketing, and networking tool, you’re leaving massive opportunities on the table. One of the biggest takeaways from this episode is the sheer power of podcasting in building brand authority. When you speak directly to your audience, sharing insights and experiences, you establish credibility in your industry. This isn’t about mass appeal—it’s about engaging the right audience in a way that fosters trust and long-term relationships. And what’s even better? It’s one of the most cost-effective marketing tools available. If you’re serious about your business, you need to start your podcast today—before the space gets crowded and expensive. - Niall Mackay Key Takeaways: - Podcasting will become as essential as websites - Podcasting builds brand authority - Networking secret: Interview your potential clients - Repurposing content is key - Podcasting helps humanize your brand Chapters & Timestamps: 01:20 - The Future of Podcasting in Business 02:20 - Building Brand Authority Through Podcasting 03:30 - Creating Evergreen Content That Lasts Forever 05:20 - Podcasting as a Marketing Tool 06:00 - Maximizing Content Repurposing 08:00 - The Secret to Using Podcasting for Networking 10:00 - Humanizing Your Brand with Podcasting 12:20 - Why Podcasts Fit into Busy Lifestyles Send us a text The Podcast Launch Lab The Podcast Makeover Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
“One of the biggest barriers to people starting their own podcast is because of the equipment needed to start their own show..” I wanted to inspire anyone considering starting a podcast in 2025 with this episode. Podcasting changed my life—what began as a hobby is now a thriving business that connects me with people across the globe. The barriers to starting your own show are lower than ever, and the opportunities are endless. From making lifelong connections to seeing your podcast climb the charts, the journey is as fulfilling as it is exciting. One key takeaway I hope listeners embrace is to start with what you have. I’ve recorded episodes in less-than-ideal conditions with basic equipment, yet the content resonates with audiences because of its authenticity. This episode is my way of showing that, whether you're a beginner with just a smartphone or someone looking to take their podcast to the next level, the only thing stopping you is taking that first step. Niall Mackay Key Takeaways: Podcasting is Growing and Here to Stay The Importance of Niche and Passion Low Barrier to Entry The Role of Video in 2025 Consistency is Key Chapters and Timestamps: 01:10 - Why Start a Podcast in 2025 02:30 - Overcoming Barriers: Equipment and Spaces 05:50 - The Importance of Video in Podcasting 09:00 - Building Consistency and a Niche 11:20 - Tips for Growing Your Audience Send us a text The Podcast Launch Lab The Podcast Makeover Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
“If someone came to me and asked for advice on a podcast room, I'd say carpet, no tiles, no windows, make it nice and cozy and tight to stop that sound reverberating around.” This episode really showcases how you don't need a perfect studio setup to create professional-quality podcasts. When I started in 2019 with just a Blue Yeti mic and an old MacBook Pro, I never imagined I'd be helping produce over 700 episodes and reaching millions of downloads. What I've learned is that it's not about having expensive gear or a perfect room - it's about understanding the fundamentals of sound capture and using the right tools strategically. The biggest revelation for many podcasters is that you can create amazing content anywhere if you focus on the basics: using dynamic microphones, proper positioning, wearing headphones, and leveraging modern AI tools like Descript's Studio Sound. It's incredible how these simple techniques can transform a less-than-ideal space like an echoing meeting room into a professional recording environment. Niall Mackay Key Takeaways: Started his podcasting journey with basic equipment (Blue Yeti mic and 2010 MacBook Pro) Proper microphone positioning (about a fist away) is crucial for sound quality Dynamic microphones are superior to condenser mics for non-studio environments Descript's Studio Sound feature revolutionized his podcast production process Offering worldwide support for podcast setup and post-production Chapters and Timestamps: 01:00 - Meeting Room Setup 02:40 - Equipment Overview 05:10 - Setting Up the Boom Arm 06:30 - Cable Management 08:30 - Importance of Headphones 10:00 - Microphone Techniques 11:20 - Post-Production with Descript Send us a text The Podcast Launch Lab The Podcast Makeover Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!…
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