Redefining Teen Beauty Standards with Aaron Chatterley of Indu Beauty

Skincare Anarchy

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Prepare to be captivated by Aaron Chatterley's entrepreneurial spirit as he escorts us through the creation of Indu Beauty, a teen-focused beauty brand. Aaron, co-founder of the successful Feel Unique, brings his internet marketing prowess from the late '90s to today's beauty industry, navigating the marketing minefield to connect with the critical teenage demographic. Leveraging insights from his twin daughters and the omnipresent influence of platforms like YouTube and TikTok, we uncover the importance of authenticity in speaking to young consumers about their beauty needs.
As a parent, he's seen firsthand the perplexity and concern that arise when young teens are confronted with beauty products slickly marketed with adult sensibilities. Together with Aaron, we address how to educate and protect this generation from premature exposure to products like retinols, which flood their social media feeds. Indu’s commitment shines through in the pursuit of creating products that respect the unique needs of teen skin, all while promoting a positive and inclusive beauty narrative that resonates with their lifestyle and values.
The episode wraps up with a deep understanding of what it takes to stand out in the crowded beauty landscape. He shares his rich experience, akin to Sephora in the UK, in recognizing genuine 'white space' and what it means to offer a proposition that truly stands out. Join us as we cheer on Aaron and the innovation behind Indu Beauty's SPF, liquid eyeshadows, and nourishing milks, products specially crafted for the vibrant youth market, and learn why they're not just beneficial for teens, but their families too.

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1. Teen Beauty Brand Creation Success (00:00:00)

2. Teen Makeup and Skincare Marketing (00:10:40)

3. Teen Skincare Safety and Education" (00:16:28)

4. Starting a Beauty Brand (00:29:44)

5. Youth-Focused NPD and Product Innovation (00:39:22)