Tech Talk: Laura Johns on Balancing Career Growth and Entrepreneurship in Technology Marketing

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Ever been close to giving up your 9 to 5 but can't quite fathom how to turn your side hustle into a main gig? You're not alone. Today's episode is a genuine heart-to-heart conversation with Laura Johns, the founder and CEO of the Business Growers. The company serves technology companies who need modern marketing. From cyber security firms to fintech startups, Laura and her team understand what it takes to build efficient niche-specific marketing strategies and implement them with precision.
Laura's journey to the head of a thriving tech-focused marketing company is not just motivational but also a guide for aspiring entrepreneurs. In a candid chat, Laura shares her passion for empowering her employees to pursue their side hustles, her belief in work-life balance, and the importance of having the right team.
We also delve into the nitty-gritty of operating a successful business with insights on the value of a VP of operations, the challenges of setting boundaries within a company, and the art of hiring and maximizing time. Drawing on the wisdom from Dan Martell's book, "Buy Back Your Time," Laura talks about the process of calculating your buyback rate and deciding when to hire or bring a service in-house. Our cohost, Kyle Stevie, shares his perspective on how some employees' contribution transcends profits and significantly increases a company's value.
We round off this dynamic conversation with an in-depth look at the power of side hustles and extend an open invitation to join the Side Hustle City Facebook group for motivation and idea-sharing. So, whether you're a budding entrepreneur, an employee itching to jump into the world of entrepreneurship, or just someone fascinated by tech and business stories, this conversation is worth a listen.
More About Laura
For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecommunications industry before starting The Business Growers. Her career focus is developing marketing strategies for technology companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 23 states.
Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. Laura graduated cum laude from Mississippi College and earned a Master of Arts degree from the University of Alabama. She is the co-founder and host of The Home and The Hustle podcast for working moms and The Know, Grow and Scale videocast and podcast for entrepreneurs.
Next Steps
As you're inspired to embark on your own side hustle journey after listening to this episode, you might wonder where to star

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1. Tech Talk: Laura Johns on Balancing Career Growth and Entrepreneurship in Technology Marketing (00:00:00)

2. Turning Side Hustles Into Main Hustles (00:00:11)

3. Career Growth and Entrepreneurship in Technology (00:09:12)

4. Structuring a Marketing Agency for Success (00:14:43)

5. Exploring Hiring and Maximizing Time (00:22:47)

6. Work-Life Balance and Personal Reflections (00:33:15)

7. The Power of Side Hustles (00:45:48)