S3 - Ep27 - Stephanie Stuckey buys back her family business, takes it in a new direction and revenue jumps 6X in 2 years to $12M, despite the pandemic. Listen to her advice for side hustlers.

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Stephanie Stuckey, the new CEO of Stuckey’s, bought back her family’s brand that her grandfather started nearly 70 years ago. Just about everybody has a Stuckey‘s story, recalling a time when they took road trips in the family station wagon and found “highway happiness” at one of their stores.
Stephanie has a great story going from environmental attorney and fourteen year Georgia State Rep and it was great to have her on the Side Hustle City podcast. Below is a letter from Stephanie to her valuable customers. You can also learn more about the history of Stuckey's. Her blog is also amazing!

“If unthinkingly you render a disservice to a neighbor, all is not lost. You can see him or her again soon and make amends. But should a traveler leave one of our Shoppes with a feeling of dissatisfaction, then we can indeed despair. The traveler is gone. With them has also gone their respect for you and for the company you represent – and it is not likely that any of us ever again will see him or her in order to make things right.”

– W.S. Stuckey, Sr., founder of Stuckey’s

The words above were set down as a guiding principle for our business many years ago when Stuckey’s Pecan Shoppes first came into being. More than 80 years later, we’re still on the nation’s highways offering friendship to every traveler. Through three generations of the Stuckey family – with the Company falling out of family hands for decades – we have never departed from this principle. And we never will.

In the making of our tasty snacks — from our famous Pecan Log Rolls and Divinities, to flavored pecans and popcorn — only fresh and wholesome ingredients are used. We take every possible step to protect their freshness and flavor. And we take pride in being a Georgia Grown-certified company. Everything we sell is fairly priced and honestly labeled.

This experience extends to our licensed Stuckey’s stores, as well. We want you to be happy with every interaction at Stuckey’s. In a world of quick gas stops and generic experiences, consider us a roadside oasis and a highway heaven of original souvenirs, cold drinks, hot snacks, and candy. Quite frankly, there’s nothing quite like a Stuckey’s.

As the CEO of Stuckey’s, I aim to continue the legacy started by my grandparents by providing a fun and quality experience for the roadside traveler through our brick-and-mortar locations, as well as expanding markets for Stuckey’s pecan products via e-commerce and other outlets.

And I make this promise to you: If, for any reason, you are not satisfied with your Stuckey’s experience or products, please reach out and I will do my best to respond.

Your friendship – the friendship of every traveler – means a great deal to us.

Yours Truly,

Ethel “Stephanie” Stuckey

CEO, Stuckey’s Corporation
Side hustlers take note
They are also accepting new licensees which comes with a number of benefits including free freight, a product guarantee, sales rep service in our service territory areas, use of our logo and social media promotion.

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1. S3 - Ep27 - Stephanie Stuckey buys back her family business, takes it in a new direction and revenue jumps 6X in 2 years to $12M, despite the pandemic. Listen to her advice for side hustlers. (00:00:00)

2. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:11:41)

3. (Cont.) S3 - Ep27 - Stephanie Stuckey buys back her family business, takes it in a new direction and revenue jumps 6X in 2 years to $12M, despite the pandemic. Listen to her advice for side hustlers. (00:12:27)