Episode 8 - Dan O'Keeffe, owner of a PR agency teaches you how to market your side hustle from scratch

Side Hustle City

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O'Keeffe PR develops integrated content strategies to help clients produce and share the right content, for the right audiences, on the right channels. This creates a seamless experience for people to interact and connect with your brand.
No matter what your business, even if a side hustle, you can become a successful marketer and grow your business. Dan tells you how in this episode.
More about Dan's business
O'Keeffe PR is a public relations and content marketing agency located in Cincinnati. We specialize in helping our clients tell the right story, on the right channel, to the right audience, at the right time.

Founded nearly two decades ago in Cincinnati, Ohio by Dan O’Keeffe, we bring together a collaborative team culture with a client-first attitude. Unlike large agencies, we partner with our clients on a personal level to drive the best outcomes through digital marketing, public relations, and content marketing. We work to become a seamless extension of each team and make our clients look like rockstars.

As a digital PR agency, we have more channels in our toolbox. This gives us the ability to get our clients exposure across both owned and earned channels. From media placements to social media engagement, we deliver outcomes that extend beyond the limitations of traditional PR methods.

We specialize in both B2C and B2B outreach with clients ranging from technical organizations to nonprofits to restaurants and bars. We’ve helped our clients launch new product lines, open new locations, and fine-tune their existing strategies. With the right mix of outreach, we can drive awareness and create opportunities for your prospects to convert.

Earned media is often a one-way conversation in which key messages are presented for consumption by core audiences. By adding owned media, we also create two-way conversations and authentic dialogue.

Our aim is to be the best partner in storytelling by providing best-in-class strategy and services to our clients.

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