Why Mobile Strategy Matters for Marketing in Healthcare

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

At SHSMD 22, there were many conversations about patient experience, including one Executive Dialog that focused in on human centered design and how to really reach all your healthcare consumer audiences and meet their needs. One of the important aspects of meeting patients where they are is mobile. Most healthcare journeys today start with an online search, and mobile search is outpacing desktop and growing everyday. In addition, 60% of Americans say they want the same consumer experience in healthcare that they get in other areas of their lives. Most other industries have already doubled down on mobile experience. Marketing can lead the way in mobile strategy by building collaboration, engaging the community, and showing how mobile engagement can drive broader business goals. In this podcast, you'll learn: 1. How other healthcare executives are thinking about mobile; 2. What to prioritize in your mobile strategy to drive the greatest success; 3. How to avoid mistakes others have made that resulted in poor adoption; 4. How to measure the ROI of mobile.