The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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محتوای ارائه شده توسط Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Why Mobile Strategy Matters for Marketing in Healthcare
Manage episode 347177236 series 2507660
محتوای ارائه شده توسط Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
At SHSMD 22, there were many conversations about patient experience, including one Executive Dialog that focused in on human centered design and how to really reach all your healthcare consumer audiences and meet their needs. One of the important aspects of meeting patients where they are is mobile. Most healthcare journeys today start with an online search, and mobile search is outpacing desktop and growing everyday. In addition, 60% of Americans say they want the same consumer experience in healthcare that they get in other areas of their lives. Most other industries have already doubled down on mobile experience. Marketing can lead the way in mobile strategy by building collaboration, engaging the community, and showing how mobile engagement can drive broader business goals. In this podcast, you'll learn: 1. How other healthcare executives are thinking about mobile; 2. What to prioritize in your mobile strategy to drive the greatest success; 3. How to avoid mistakes others have made that resulted in poor adoption; 4. How to measure the ROI of mobile.
…
continue reading
146 قسمت
Why Mobile Strategy Matters for Marketing in Healthcare
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
Manage episode 347177236 series 2507660
محتوای ارائه شده توسط Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
At SHSMD 22, there were many conversations about patient experience, including one Executive Dialog that focused in on human centered design and how to really reach all your healthcare consumer audiences and meet their needs. One of the important aspects of meeting patients where they are is mobile. Most healthcare journeys today start with an online search, and mobile search is outpacing desktop and growing everyday. In addition, 60% of Americans say they want the same consumer experience in healthcare that they get in other areas of their lives. Most other industries have already doubled down on mobile experience. Marketing can lead the way in mobile strategy by building collaboration, engaging the community, and showing how mobile engagement can drive broader business goals. In this podcast, you'll learn: 1. How other healthcare executives are thinking about mobile; 2. What to prioritize in your mobile strategy to drive the greatest success; 3. How to avoid mistakes others have made that resulted in poor adoption; 4. How to measure the ROI of mobile.
…
continue reading
146 قسمت
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