CRM Agnostic ROI is POSSIBLE

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

In an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre-pandemic, so how do we work smarter with fewer resources while not compromising the ability to show true undeniable ROI? Learn from Becky Imbimbo, Digital Health Consultant with DeliverHealth that specializes in ROI analysis for Digital Marketing.
What you'll learn in this podcast:
How to develop an ROI analysis practice/strategy, even without a CRM
What is the TRUE definition of ROI in healthcare digital marketing
How to leverage, structure and democratize data to drive better decisions