Ep 172: Growing Your Podcast Audience Using Facebook Ads with Megan Shields

Share, Strategize, & Shine: Podcasting Tips and Strategy for Online Business, Coaches, and Consultants

Using Facebook ads for your business or even your podcast can seem incredibly overwhelming. If you are like me, you’ve probably tried Facebook ads and saw little to no return.

The fact is, Facebook ads can be a powerful tool, if they are used right and you can grow your podcast with them.

In this episode, I’m chatting with Megan Shields, the CEO of Chimehouse Media and Facebook ads guru. Megan specializes in leveraging Facebook ads to amplify podcast reach and engagement.

In a dynamic conversation, Megan shares her journey into Facebook ad expertise and its intersection with podcast growth. She outlines the Trifecta Ad Strategy, emphasizing social media growth, email list building, and podcast expansion. Megan's methodology hinges on creating an interconnected ecosystem to nurture audiences effectively.

What’s in this episode:

[00:03:29] Importance of social media presence and audience engagement.

[00:07:50] Benefits of Facebook ads for solopreneurs and small businesses.

[00:09:00] Overview of the Trifecta Ad Strategy.

[00:12:00] Impressive outcomes: 100% growth in downloads, 86% in engaged listeners, and more.

[22:22] How to know if Facebook Ads are growing your podcast

[25:33] Why marketing content needs to compound

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/172

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