168: Why Podcasting is the Key to Building Your Brand Awareness

Share, Strategize, & Shine: Podcasting Tips and Strategy for Online Business, Coaches, and Consultants

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You've probably thought about how important your podcast is for marketing in creating content, but what about actually helping to build up your brand? A podcast can be a powerful tool for creating brand awareness and in the ever changing landscape of online business, brand awareness is so important!

In this episode, I’m sharing how you can leverage your podcast to strengthen your brand, the compound effect that your marketing content can have on building brand awareness, and my top tips for making sure you are leveraging your podcast correctly. If you are wanting to think about your marketing for your business more holistically, this is the place to start.

What’s in this episode:

[02:00] A problem we solved this week around out of date episodes

[04:57] How marketing has changed and the compound effect

[10:00] Why podcasting is great for brand awareness

[12:00] Tips for using your podcast to build your brand

[16:12] The difference between long and short form content

[19:07] Why we need to stand out in today’s noisy online world

[19:53] The Strategize & Shine Membership

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/168

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