164: How to Win on Instagram without Chasing Hacks & Trends with Sydney O’Brien

Share, Strategize, & Shine: Podcasting Tips and Strategy for Online Business, Coaches, and Consultants

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Does it feel like you just can’t figure out Instagram anymore? Between constant changes to the platform as well as hacks and trends that promise us quick wins, gaining real traction is more difficult than ever. (And there’s nothing more defeating than creating content with no results to show for it!)

In today’s episode, I’m interviewing Sydney O’Brien, a social media strategist who specializes in helping mompreneurs create connection and community on Instagram. We cover what it means to build a community on Instagram, how you can leverage data and insights to guide your strategy, and the best method Sydney has found for converting followers into podcast listeners. If you want to attract a loyal audience on Instagram, Sydney helps you set a foundation that’ll serve you long-term and bring in more sales!

Grab the Free Q1 Review Checklist and if you still feel like you need a little extra help planning for 2024, check out the replay of my Annual Podcast Planning Workshop!

What’s in this episode:

[02:35] Why it’s more challenging than ever to gain traction on Instagram

[08:19] What it means to strategically build a community on Instagram

[12:47] How to decide on post format and planning your content

[15:26] Using analytics and insights to guide your strategy

[17:51] Converting followers into podcast listeners

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/164

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