160: “Is My Podcast Even Worth It?”: How to Measure Podcast Success and Get Clear on Its Value to Your Business

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If you’ve been a podcaster for any length of time, you’ve probably asked yourself at some point, “Is my podcast even worth it?”. The answer to that question relies entirely on the role of your podcast and how it serves your larger business goals. That’s why actually measuring podcast success can look a little different for everyone!

In today’s episode, I’m sharing why the metrics for podcast success can feel a little ambiguous and some simple strategies you can implement to get clear on the value of your podcast. I cover everything from being intentional with your goals and your marketing funnel to tracking data through unique landing pages and listener inquiry forms. With a few tweaks and little patience, chances are that your podcast can be equally valuable to your audience and your business.

Grab the Free Q1 Review Checklist and if you still feel like you need a little extra help planning for 2024, check out the replay of my Annual Podcast Planning Workshop!

What’s in this episode:

[01:27] A problem we solved this week about posting consistently on Instagram

[05:52] Why you can’t measure podcast success like you do content on other platforms

[10:30] Being specific with your goals and your podcast as a piece of your business funnel

[13:03] Tracking podcast success through unique landing pages and listener inquiry forms

[17:29] The importance of testing, tweaking, and acknowledging that podcasting is a long game

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/160

Join the live Launch Your Podcast Funnel Workshop on May 16th! Head to wildhomepodcasting.com/funnel

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