#22. How a Backyard Nursery Sparked New Business Growth (with Dusti Arab)

Drip Trickle Flow Flood

What do you get when a seasoned fractional CMO starts growing vegetables in her backyard? An unexpected pipeline of leads, and a brilliant example of drip, trickle, flow, flood in action.

In this episode, we’re joined by Dusti Arab, founder of Hearth & Hollow, The Reinvention Co. and host of Referral Worthy. Dusti walks us through her multidimensional career as a marketer, her new passion project (a backyard nursery), and how saying yes to creative ideas like growing shishito peppers in a greenhouse can bloom into something so much bigger than you'd expect.

In this episode, we discuss:

• How Dusti’s greenhouse hobby unexpectedly led to new marketing clients
• What a "plant CSA" is, and why no one else is doing it
• The reality of slow seasons in business and how Dusti weathered them
• How markets and in-person connections can revive your creativity
• Dusti's ecosystem of income: retainer clients, VIP days, courses, and now plant sales
• Why she's writing a productivity guide for her 13-year-old (and yours too!)
• How her family embraces entrepreneurship
• Real talk on what’s changing in the marketing space, and how she’s adapting

🎧 Listen now to hear how Dusti’s backyard garden turned into fertile ground for reinvention, and how you can start small, experiment smart, and build a business that actually feeds you.

Check out Hearth & Hollow

Check out Dusti’s website

Listen to Dusti’s podcast, Referral Worthy

Links

Tony’s website

Melissa’s website

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