Create Your Authentic Story

CareerCast by the University of Chicago Booth School of Business

How do you create an authentic story that establishes your credibility, talents, and fit? While there is no easy answer, Kelly Parker, marketing professional trained at global enterprises like Sherwin-Williams and American Greetings, TEDx speaker, and host of “Business Storytelling Made Easy” Podcast, believes that a simple, well-told story can help you pivot your career, receive a promotion, and land funding for you startup. Yet many people create stories that just do not work. In this CareerCast, Kelly shares how to understand your talents, skills, and areas of positive differentiation, elevate your message to reach your audience, and do so with honesty, integrity, and sincerity.