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David Saxby’s Secrets to Turning Creative Ideas into Business Wins | RR280
Manage episode 445266704 series 2521398
Ever wondered how creativity and strategy can take a business from ordinary to extraordinary?
In this episode, I sit down with David Saxby, a marketing expert who’s known for thinking outside the box and bringing a fresh approach to business strategies. David explains how creativity is crucial, but without a solid strategy and execution, even the best ideas can fall flat. He shares insights from his career, including how his innovative thinking helped brands like Shaw Cable thrive in highly competitive markets.
David also dives into common mistakes businesses make, like trying to target everyone or sending confusing messages. His advice? Find the right market gap, focus on strategy first, and understand the psychology of your customers. Through engaging stories, he breaks down how businesses can better connect with their audiences, especially in a digital world where attention is hard to grab.
Highlights:
- Creativity is just the start — success comes when it's paired with strong strategy and execution.
- Businesses often fail by targeting everyone; the key is finding your niche and focusing there.
- Effective marketing is about understanding customer psychology and how to cut through the noise.
- Building real, human connections with customers is still vital, even in a tech-driven world.
- David’s success formula: strategy first, then creative execution, leading to long-term growth and differentiation.
Connect with David:
Website: sparkcommunications.com
LinkedIn: https://www.linkedin.com/in/david-saxby/
Facebook: https://www.facebook.com/profile.php?id=100081172687496
Twitter: https://twitter.com/davidsaxby
YouTube: https://www.youtube.com/davidsaxbyspeaker
Email: dsaxby@sparkcommunications.com
In appreciation for being here, I have some gifts for you:
A LinkedIn Checklist for setting up your fully optimized Profile:
An opportunity to test drive the Follow Up system I recommend by taking the
3 Card Sampler – you won’t regret it.
AND … Don’t forget to connect with me on LinkedIn and be eligible for my
complimentary LinkedIn profile audit – I do one each month for a lucky
listener!
Connect with me:
https://www.linkedin.com/in/janiceporter/
https://www.facebook.com/janiceporter1
https://www.instagram.com/socjanice/
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and
think that others could benefit from listening, please share it using the social
media buttons on this page.
Do you have some feedback or questions about this episode? Leave a note in
the comment section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can
subscribe to the podcast on Apple Podcasts or your favorite podcast app.
Leave us an Apple Podcast review
Ratings and reviews from our listeners are extremely valuable to us and
greatly appreciated. They help our podcast rank higher on Apple, which
exposes our show to more awesome listeners like you. If you have a minute,
please leave an honest review on Apple Podcasts.
280 قسمت
Manage episode 445266704 series 2521398
Ever wondered how creativity and strategy can take a business from ordinary to extraordinary?
In this episode, I sit down with David Saxby, a marketing expert who’s known for thinking outside the box and bringing a fresh approach to business strategies. David explains how creativity is crucial, but without a solid strategy and execution, even the best ideas can fall flat. He shares insights from his career, including how his innovative thinking helped brands like Shaw Cable thrive in highly competitive markets.
David also dives into common mistakes businesses make, like trying to target everyone or sending confusing messages. His advice? Find the right market gap, focus on strategy first, and understand the psychology of your customers. Through engaging stories, he breaks down how businesses can better connect with their audiences, especially in a digital world where attention is hard to grab.
Highlights:
- Creativity is just the start — success comes when it's paired with strong strategy and execution.
- Businesses often fail by targeting everyone; the key is finding your niche and focusing there.
- Effective marketing is about understanding customer psychology and how to cut through the noise.
- Building real, human connections with customers is still vital, even in a tech-driven world.
- David’s success formula: strategy first, then creative execution, leading to long-term growth and differentiation.
Connect with David:
Website: sparkcommunications.com
LinkedIn: https://www.linkedin.com/in/david-saxby/
Facebook: https://www.facebook.com/profile.php?id=100081172687496
Twitter: https://twitter.com/davidsaxby
YouTube: https://www.youtube.com/davidsaxbyspeaker
Email: dsaxby@sparkcommunications.com
In appreciation for being here, I have some gifts for you:
A LinkedIn Checklist for setting up your fully optimized Profile:
An opportunity to test drive the Follow Up system I recommend by taking the
3 Card Sampler – you won’t regret it.
AND … Don’t forget to connect with me on LinkedIn and be eligible for my
complimentary LinkedIn profile audit – I do one each month for a lucky
listener!
Connect with me:
https://www.linkedin.com/in/janiceporter/
https://www.facebook.com/janiceporter1
https://www.instagram.com/socjanice/
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and
think that others could benefit from listening, please share it using the social
media buttons on this page.
Do you have some feedback or questions about this episode? Leave a note in
the comment section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can
subscribe to the podcast on Apple Podcasts or your favorite podcast app.
Leave us an Apple Podcast review
Ratings and reviews from our listeners are extremely valuable to us and
greatly appreciated. They help our podcast rank higher on Apple, which
exposes our show to more awesome listeners like you. If you have a minute,
please leave an honest review on Apple Podcasts.
280 قسمت
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