Growing strategically using an ideation workshop | Meredith Overmyer, Springframe

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Meredith Overmyer is a growth marketing consultant at Springframe. She and Ellen Schwartze chat about common misconceptions around the term “growth marketing”, her outline for a marketing ideation workshop to brainstorm and prioritize the next best thing to scale your business, and documenting your success metrics.

(02:52) - Growth is not hacking; it's a process

(06:53) - Document your hypothesis before you launch

(12:12) - Get unstuck by running an ideation workshop

(17:57) - Prioritize what you do with your ideas

(20:36) - Documenting your success metrics, budget, and team resources

(22:40) - Metrics have to anchor into business goals

(24:46) - The Lightning Round!

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#Society #Business #Marketing #Andrew Bolton #Digital Marketing #Social Media #Content #Ellen Schwartze #Content Strategy #Content Marketing #pKnotch #Demand Generation #Growth Marketing #Performance Marketing #CMO #B2C #pAnda Gansca #B2B #Creativity