17. Mastering Project Management- Chill Can Collapse: A Case Study in Project Failure

Project Management Masterclass

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محتوای ارائه شده توسط Brittany Wilkins. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Brittany Wilkins یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Higgle: The B2B Sales Club

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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25

11 weeks پیش36:25

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36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

25 روز پیش 24:47

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In this powerful episode of Project Management Masterclass, host Brittany Wilkins unpacks the rise and fall of the Chill-Can Project in Youngstown, Ohio—a $20 million initiative that promised over 200 jobs, economic revival, and innovation but delivered none of it.

This isn’t just a case study—it’s personal. Born and raised in Youngstown, Brittany shares her firsthand experience of watching hope turn into heartbreak as communities were uprooted, homes were bulldozed, and nothing materialized.

Through the lens of project management, she breaks down what went wrong: missing milestones, ignored red flags, poor risk planning, and blind optimism without validation. The episode also examines the chillingly similar case of Zoetic Global—another failed promise in the same city.

🎧 Whether you’re a project leader, policymaker, or community advocate, this episode will challenge you to rethink what responsible project management really looks like—and why the lessons we learn must be applied.

🔑 Key Topics:

The emotional and economic cost of failed projects
Lessons in risk, governance, and stakeholder accountability
Why "lessons learned" aren't enough without action
A call to project managers to lead with integrity, not just ambition

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Project Management Masterclass