Optimizing Social Media Strategies for Your Pharmacy

PQS Quality Corner Show

Founder and CEO of Uptown Creation Chris Cozzolino, PharmD joins the Quality Corner Show to talk about how pharmacies should optimize social media strategies with Podcast Host Nick Dorich, PharmD, PQS Associate Director of Pharmacy Accounts.
Cozzolino talks about which social media channels can have the biggest impact in optimizing your online presence and the importance of promoting a pharmacist's healthcare expertise. He also stresses that taking a leap and moving past your comfort zone can be helpful in producing content that reaches a wider audience.

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1. Optimizing Social Media Strategies for Your Pharmacy (00:00:00)

2. Introduction (00:01:45)

3. Which Social Media Channels Pharmacists Should Be Leveraging (00:07:07)

4. Establishing an Executive Presence (00:11:15)

5. Crafting Your Message (00:14:25)

6. Social Media and Pharmacist Education (00:20:59)

7. Closing (00:30:40)