Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making

PPC Ponderings Podcast

One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company. Give this episode a listen, and ponder not simply the attribution models that can be used in your Google Ads account, but the ramifications of utilizing them incorrectly... and the ramifications of Google making decisions in an increasingly black box world. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together. If you haven't heard that full episode yet, make sure to go check it out first.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)