بهترین پادکست های Google Ads (2025)

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#22 Google Ads 1x1 Podcast: CTR-Optimierung: Die Geheimnisse erfolgreicher Google Ads 7:10

7h ago7:10

7:10

In dieser Episode des Google Ads 1x1 Podcast befasst sich Daniel Rakus mit dem Thema Click-Through-Rate (CTR) in Google Ads. Er erklärt, was eine gute CTR ausmacht, warum sie je nach Branche und Kampagnentyp variiert, und gibt praktische Tipps zur Verbesserung. Daniel teilt fünf essenzielle Strategien zur CTR-Steigerung: von überzeugenden Anzeigent…

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Should you use Performance Max for Lead Generation? 7:06

8h ago7:06

7:06

Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing? Key topics…

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Learn Google Ads For Free - Which Display Ad Format Automatically Creates Ads? 2:18

17h ago2:18

2:18

Simplify your display ad strategy with Google’s Responsive Display Ads. Automatically generate ads in multiple formats, saving time and improving performance for your campaigns.

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Google’s Goals Are NOT Your Goals (Episode 454) 29:00

3d ago29:00

29:00

Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners. Try Opteo for free for 28 days - https://opteo.com/psp Chris Scha…

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Negative KW's Now In PMax? What You Need To Know! 6:33

4d ago6:33

6:33

Send us a text It’s Finally Happening! Google just dropped a game-changing update—Performance Max campaigns now support up to 10,000 negative keywords! In this episode, Jeremy breaks down what this means for your campaigns, how to implement them effectively, and why Google is finally giving advertisers more control. Don’t miss this essential update…

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The Future of Marketing with AI: Tools to Look Out for in 2025 17:58

6d ago17:58

17:58

The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing. In this video, Usama, Colby, and Glen share promising AI tools marketers can use to enhance processes, automate research, an…

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UX Design Tips for Website Success: Boost Engagement & SEO 🎨 26:27

5d ago26:27

26:27

Boost engagement and conversions with great UX! Learn how modern UI/UX web design improves user experience and how local SEO for small businesses drives traffic. Tune in for expert insights and actionable strategies to optimize your website!توسط Gilmedia

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Which Statement Accurately Describes The Reach Of Affinity Audiences’ Targeting? 1:54

3d ago1:54

1:54

Unlock the potential of Affinity Audiences targeting to reach people who care about what you offer, boosting the relevance and impact of your digital campaigns.

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Which Type Of Automated Bidding Strategy Is Target Return On Ad Spend (ROAS)? 2:58

6d ago2:58

2:58

Maximise your digital advertising ROI with Target ROAS, an automated strategy that focuses on driving revenue. Understand how it works and why it’s ideal for profit-driven campaigns.

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Advanced Audience Targeting in Google Ads 32:49

7d ago32:49

32:49

This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, an…

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How Does Google Display Ads Drive Results Every Day For Thousands Of Advertisers? 2:17

8d ago2:17

2:17

How does Google Display Ads work? Learn how its advanced targeting strategies help advertisers drive results by understanding users' behavior, interests, and context, ensuring every ad serves a purpose.

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Part 4: Understanding The Customer Value Journey 5:53

10d ago5:53

5:53

Explore how to elevate your content marketing efforts and effectively connect with customers. Understand the Customer Value Journey, brand consistency, and how to create educational, entertaining content that resonates with your audience.

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Report Finds 80% Do Not Use Negative Keywords (Episode 453) 29:32

10d ago29:32

29:32

In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…

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Massive New Updates You Can't Miss! 8:18

11d ago8:18

8:18

Send us a text Massive Google Ads Updates Just Dropped! In this episode of the Google Ads Unleashed Podcast, Jeremy reveals two game-changing updates to search ads—including new ad location auctions and headline site links. Discover how these changes affect your bidding strategy, campaign performance, and visibility on the SERP. Don’t miss this ess…

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Part 3: Understanding The Customer Value Journey 5:13

13d ago5:13

5:13

Explore the steps to mastering the customer value journey: Excite your audience, build trust, and convert them into customers with impactful offers and engaging experiences.

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Part 2: Understanding The Customer Value Journey 5:22

14d ago5:22

5:22

Simplify your business strategy with the Customer Value Journey. Learn how to define your offer, manage pricing, and handle sales calls effectively to create clear value that attracts and converts customers.

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Which Display Ad Format Runs In Both Native And Non-Native Inventory? 4:08

14d ago4:08

4:08

Responsive display ads are the key to maximising ad performance in both native and non-native environments. Discover how they adjust to different formats for greater impact and efficiency.

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What makes a good Responsive Search Ad? 12:00

14d ago12:00

12:00

What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practic…

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Marketing Automation for Business Growth 🚀 22:49

17d ago22:49

22:49

Discover how marketing automation boosts efficiency, engagement, and sales! Learn about brand-focused web experiences and marketing services and on-page SEO best practices to enhance your digital strategy. Tune in for expert insights and actionable tips!توسط Gilmedia

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The Best Scripts to Use in Google Ads (Episode 452) 35:00

17d ago35:00

35:00

What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch this ep…

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How To Test Winning Product Images 17:10

18d ago17:10

17:10

Send us a text Are your product images killing your Google performance? In this episode, host Jeremy breaks down how to test product images to boost CTR and conversions. Learn two powerful testing methods, when image optimisation actually matters, and which tweaks can make your ads stand out. If your Shopping ads aren’t getting clicks, this could b…

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Part 1: Understanding The Customer Value Journey 5:44

19d ago5:44

5:44

Unlock the secrets to a successful customer journey by defining clear offers, managing expectations, and building trust for long-term growth, without overdelivering on your promises.

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Is CPC Capping Right for Your Google Ads Campaign? 10:19

20d ago10:19

10:19

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and Glen recommend to generate demand depending on your budget, and more. …

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#21 Google Ads 1x1 Podcast: Gewinne die Kontrolle über Google Ads Empfehlungen 10:47

21d ago10:47

10:47

Im Google Ads 1x1 Podcast taucht Daniel Rakus tief in die automatischen Empfehlungen von Google Ads ein. Erfahre, welche Vorschläge deine Kampagnen wirklich verbessern können und welche du besser ignorieren solltest. Mit nützlichen Tipps aus der Praxis lernst du, wie du die Empfehlungen am besten umsetzt, um deine Kampagnenleistung zu steigern. Dan…

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Is your business too small to advertise? 9:14

21d ago9:14

9:14

In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business)…

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What Two Types Of Remarketing Can Be Used On Google Display Ads? 3:35

24d ago3:35

3:35

Explore the difference between Dynamic and Standard Remarketing on Google Display Ads. Understand which approach suits your business needs for driving customer action and improving sales.

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Understanding the Sales Funnel: Convert More Customers 🚀 14:57

24d ago14:57

14:57

Learn how a sales funnel moves customers from discovery to purchase! 🚀 Explore exceptional web design and marketing services and the impact of implementing targeted SEO techniques to optimize conversions. Tune in for expert insights and actionable strategies!توسط Gilmedia

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Why Google Ads Isn’t Always Enough 16:18

24d ago16:18

16:18

Send us a text Your Google Ads are failing—but it’s not your setup. In this episode of Google Ads Unleashed, host Jeremy reveals why a high-performing campaign suddenly tanked and the real reason most advertisers struggle: stronger competition with a better offer. Learn how to analyse auction insights, optimise landing pages, improve perceived valu…

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Enhanced Conversions, Performance Max, & Micromanaging (Episode 451) 35:56

24d ago35:56

35:56

Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://w…

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Part 2 - Q&A - Who Is Your Ideal Customer Avatar? 3:55

25d ago3:55

3:55

Struggling to balance big clients and smaller ones? This guide explores strategies for building long-lasting relationships, nurturing your customer base, and managing business vulnerability effectively.

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Is Google Partner status worth it? 9:52

28d ago9:52

9:52

Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares her recent experience of having to redo five certifications to maintain her Google Partner status. She exp…

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What Are The Key Factors To Keep In Mind When Choosing A Bidding Strategy For Your Campaign 5:18

29d ago5:18

5:18

Want to choose the perfect bidding strategy for your campaign? Understand the key factors like campaign goals, user journey, and budget constraints to optimise your ad spend and drive better results.

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Google Analytics for Beginners: Track & Improve Your Website 📊 16:06

30d ago16:06

16:06

Learn how Google Analytics helps optimize your website! 🚀 Discover how to rely on professionals for SEO services and explore effective and result-driven web design services. Tune in for expert insights!توسط Gilmedia

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Google Ads Custom Segments - Which Targeting Option Is Best For Influencing Consideration? 4:34

1M ago4:34

4:34

Want to influence consideration? Custom Segment targeting is the key. Discover how to engage users based on their intent and browsing activity to increase ad relevance and boost sales.

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How Google Ads Keyword Matching Works (Episode 450) 27:04

1M ago27:04

27:04

Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below. Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf Try Opteo…

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Pmax Just Got an Upgrade! Early 2025 Updates You Can’t Miss 10:18

1M ago10:18

10:18

Send us a text Performance Max just got a major upgrade! In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down three key updates, including campaign-level negatives, improved search theme insights, and new demographic exclusions. Learn how these changes impact your campaigns, how to use them to optimise results, and why PMax …

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Part 1 - Q&A - Who Is Your Ideal Customer Avatar? 3:52

1M ago3:52

3:52

Understand how to create an effective customer avatar for B2B and B2C businesses. Learn the importance of lead nurturing, staying in touch with clients, and building rapport to secure long-term business success.

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Can you still use Manual CPC bidding in Google Ads? 11:25

1M ago11:25

11:25

If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid …

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Which Display Ad Format Adjusts To Available Ad Space? 3:28

1M ago3:28

3:28

Discover how Responsive Display Ads (RDA) automatically adjust to any ad space, delivering optimised performance across different devices and screen sizes. Learn why RDAs are time and cost-effective for digital marketers, offering flexibility and better engagement without manual resizing. Get insights into how RDAs work and why they’re essential fo…

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How Do Google Display Ads Grow Marketing Results For Advertisers? 3:30

1M ago3:30

3:30

Find out how Google Display Ads can enhance your advertising strategy. Learn about effective targeting, performance tracking, and how ads can appear on millions of sites to boost your marketing efforts.

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A/B Testing for Better Results: Optimize & Convert 🚀 13:35

1M ago13:35

13:35

Small changes can lead to big improvements! Learn how A/B testing helps refine your website design and SEO for better conversions. Discover insights from one of the best-rated agencies for web design and explore strategies for optimizing your on-site SEO. Tune in for expert tips to boost your digital success!…

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Why Businesses Don’t Grow from PPC (Episode 449) 34:09

1M ago34:09

34:09

This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watc…

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New Promo Code Features in Google Ads 9:12

1M ago9:12

9:12

Send us a text Google Ads just introduced powerful new promo code options—barcodes and QR codes! In this episode of the Google Ads Unleashed podcast, host Jeremy breaks down how these updates can drive conversions, improve offline-to-online integration, and open up new marketing opportunities. Whether you're a small business owner looking to drive …

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Part 6 - Who Is Your Ideal Customer Avatar? | What Is An Ideal Customer Avatar? 4:37

1M ago4:37

4:37

Want to boost business profits? Understand your ideal customer avatar better by grading it and reverse engineering your sales strategy to attract high-value clients.

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EP 79- Google Ads Podcast with Mehdi Abbas from Solutions 8 1:13:31

1M ago1:13:31

1:13:31

In this episode of the Google Ads Podcast, we sit down with Mehdi Abbas, a Google Ads strategist from Solutions 8, to discuss the latest strategies, insights, and tips for optimizing your Google Ads campaigns. Mehdi shares his wealth of knowledge on how to effectively manage and scale campaigns, avoid common pitfalls, and stay ahead of industry tre…

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The Best Product and Market Research Tool for Google Ads 7:09

1M ago7:09

7:09

Learn about the best product and market research tool within Google Merchant Center. Frank Schaefer, one of our dedicated Account Managers, shares a valuable tool in Google Merchant Center called the Best Sellers Report. He explains how to access this tool and how he uses it. Frank emphasizes its usefulness for product research, brand expansion, an…

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How can you advertise on YouTube? 13:00

1M ago13:00

13:00

How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog. Key Takeaways include: YouTube…

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Why Should An Advertiser Consider Using Responsive Display Ads? 3:52

1M ago3:52

3:52

Want better results from your ads? Find out why responsive display ads are a must-have for advertisers looking to optimise campaigns and reach a larger audience.

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Building a Strong Brand Identity: Stand Out & Succeed 🎯 12:31

1M ago12:31

12:31

A strong brand identity builds trust and sets you apart! 🚀 Learn how exceptional website design creates a lasting impression and why optimizing your local SEO boosts visibility. Tune in for expert insights and actionable tips to elevate your brand!توسط Gilmedia

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Creative Requirements for Meta Ads 7:23

1M ago7:23

7:23

Are you struggling to maintain engagement and performance with your Meta Ads campaigns? The secret lies in understanding creative requirements. In this video, our Meta Ads Account Manager, Nick Ewing, shows you how to create high-performing and long-lasting ad content for the Meta Ads platform. Nick breaks down: The importance of constantly refresh…

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پادکست های Google Ads

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