Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at https://ted.com/join Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…
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محتوای ارائه شده توسط Dave Campbell. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Dave Campbell یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Implementing project-based pricing for podcast services - Pricing Secrets, How Successful Podcast Editors Really Make Money
Manage episode 467512137 series 3537368
محتوای ارائه شده توسط Dave Campbell. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Dave Campbell یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Episode 51 - Implementing project-based pricing for podcast services - Pricing Secrets, How Successful Podcast Editors Really Make Money
Calculate Overhead Allocation Rate
- Sum up all overhead costs for a specific period (e.g., monthly)
- Determine the total labor hours for the same period
- Divide total overhead by total labor hours to get the overhead allocation rate
For example, if your monthly overhead is $10,000 and your team works 1,120 hours:
$10,000 / 1,120 hours = $8.90 per hour overhead rate
Include Specific Podcast-Related Costs
- Software subscriptions: Audio editing software like Adobe Audition or Logic Pro, typically ranging from $20 to $50 per month
- Equipment depreciation: Factor in the cost of microphones ($100-$800), audio interfaces ($50-$300), and computers ($0-$1,200) over their useful life
- Studio space: If renting, costs can range from $500 to $3,000 monthly depending on location and size
Consider Indirect Costs
- Marketing: Budget $300 to $3,000 monthly for social media advertising and promotion1.
- Administrative tasks: Include costs for project management tools and client communication platforms.
- Professional development: Allocate funds for courses, workshops, or conferences to stay updated with industry trends.
Applying Overhead to Project Pricing
- Determine the estimated hours for a podcast editing project.
- Multiply the hours by your overhead allocation rate.
- Add this amount to your direct costs and desired profit margin.
For instance, if a podcast episode takes 10 hours to edit:
10 hours x $8.90/hour = $89 in overhead costs to factor into your pricing.Remember, for podcast editing businesses, overhead percentages can vary. A typical range might be 15-25% of your total costs
Regularly review and adjust your overhead calculations to ensure accurate pricing and maintain profitability in the dynamic podcast industry.
___
https://podcasteditingandsupport.com/
Our new home for this podcast - Captivate.fm
We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you
69 قسمت
اشتراک گذاریManage episode 467512137 series 3537368
محتوای ارائه شده توسط Dave Campbell. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Dave Campbell یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Episode 51 - Implementing project-based pricing for podcast services - Pricing Secrets, How Successful Podcast Editors Really Make Money
Calculate Overhead Allocation Rate
- Sum up all overhead costs for a specific period (e.g., monthly)
- Determine the total labor hours for the same period
- Divide total overhead by total labor hours to get the overhead allocation rate
For example, if your monthly overhead is $10,000 and your team works 1,120 hours:
$10,000 / 1,120 hours = $8.90 per hour overhead rate
Include Specific Podcast-Related Costs
- Software subscriptions: Audio editing software like Adobe Audition or Logic Pro, typically ranging from $20 to $50 per month
- Equipment depreciation: Factor in the cost of microphones ($100-$800), audio interfaces ($50-$300), and computers ($0-$1,200) over their useful life
- Studio space: If renting, costs can range from $500 to $3,000 monthly depending on location and size
Consider Indirect Costs
- Marketing: Budget $300 to $3,000 monthly for social media advertising and promotion1.
- Administrative tasks: Include costs for project management tools and client communication platforms.
- Professional development: Allocate funds for courses, workshops, or conferences to stay updated with industry trends.
Applying Overhead to Project Pricing
- Determine the estimated hours for a podcast editing project.
- Multiply the hours by your overhead allocation rate.
- Add this amount to your direct costs and desired profit margin.
For instance, if a podcast episode takes 10 hours to edit:
10 hours x $8.90/hour = $89 in overhead costs to factor into your pricing.Remember, for podcast editing businesses, overhead percentages can vary. A typical range might be 15-25% of your total costs
Regularly review and adjust your overhead calculations to ensure accurate pricing and maintain profitability in the dynamic podcast industry.
___
https://podcasteditingandsupport.com/
Our new home for this podcast - Captivate.fm
We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you
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Podcast Editing and Support - True Media Solutions
Episode 67 - From Editor to Creative Partner - Redefining Roles in the Age of Automation The Evolving Role of Podcast Editors and Support Teams in the Age of AI Podcasting is undergoing a profound transformation as artificial intelligence rapidly automates many technical aspects of production. Tasks that once took hours—such as noise reduction, audio leveling, and filler word removal—can now be accomplished in seconds with AI-powered tools like Descript, Adobe Podcast Enhance, and Auphonic These advancements have made high-quality editing accessible to more creators, reduced reliance on traditional hourly editing services, and even introduced AI-generated voiceovers and automated guest-matching platforms. Yet, this shift raises an urgent question for podcast editors and support teams: Where do humans fit in a landscape where so much of the technical work is being automated? What AI Can—and Can’t—Do AI excels at: Automating repetitive, technical editing tasks (e.g., removing ums, silences, leveling audio) Producing studio-quality sound from imperfect recordings Generating transcripts, show notes, and even social media content from raw audio However, AI falls short in areas that require: Deep understanding of narrative flow and storytelling nuance. Emotional intelligence, coaching, and motivation. Building genuine human connection and fostering community. Providing personalized feedback, encouragement, and creative collaboration As one industry analysis notes, “Listeners value human experience. Lived experience is what allows you to share personal stories, anecdotes and other things that create a powerful and relatable connection between you and your audience. Experience is something that AI categorically can’t have” The Future Role of Editors and Support Teams 1. Human-Centered Coaching and Creative Direction Editors and support teams can act as creative partners, helping hosts shape their story, refine their message, and develop their unique voice—something AI cannot replicate Providing coaching, motivation, and constructive feedback to help podcasters grow in confidence and skill 2. Community Building and Relationship Management Supporting podcasters in building engaged communities around their shows, facilitating listener interaction, and nurturing a sense of belonging Offering guidance on audience engagement strategies, live events, and collaborations. 3. Quality Assurance and Brand Consistency Ensuring episodes meet a consistent standard of quality and align with the podcaster’s brand identity—tasks that require subjective judgment and a nuanced understanding of the show’s goals. 4. Handling Complex and Sensitive Content Editing for tone, context, and sensitivity in episodes that address nuanced or controversial topics, where human judgment is essential. 5. Innovation and Customization Developing new show formats, experimenting with storytelling techniques, and pushing creative boundaries beyond the capabilities of preset AI templates. What Podcasters Need from Support Teams Now As AI democratizes access to technical editing, podcasters increasingly seek support teams who can: Serve as trusted creative collaborators and sounding boards. Offer tailored coaching, encouragement, and mindset support—especially for new creators. Help with strategic planning, guest curation, and audience development. Provide a human touch in an increasingly automated world. Where Editors Go From Here Podcast editors and support teams should lean into the uniquely human skills that AI cannot replicate: Develop expertise in coaching, creative consulting, and community management. Position themselves as partners in the podcaster’s journey, not just technical service providers. Embrace AI as a tool for efficiency, freeing up time to focus on higher-value, human-centric services In summary, while AI is revolutionizing the technical side of podcast production, the future for editors and support teams lies in embracing the roles of coach, creative partner, and community builder—delivering the irreplaceable human value that technology cannot https://www.thepodcasthost.com/business-of-podcasting/ai-replace-podcasters/ https://www.cuepodcasts.com/post/podcast-editing ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
Episode 66 - When to Fire a Podcast Client - Protecting Your Business and Sanity Knowing when to end a client relationship as a podcast editor or support person is a tough but sometimes necessary step to protect your business, reputation, and well-being. Here’s a practical guide on when to consider letting a client go, how to do it professionally, and what you can try before making the final call. When to Consider Firing a Podcast Client Consistent Payment Issues: Chronic late payments, missed invoices, or clients who go silent when it’s time to pay signal a lack of respect for your work and time Disrespecting Boundaries: Clients who ignore agreed-upon communication times, demand last-minute changes, or disrespect your personal time create ongoing stress and instability Unreasonable Demands or Impossible to Satisfy: If a client is never happy, constantly nitpicks, or makes unrealistic requests, it can drain your energy and impact your other work Breach of Contract or Unethical Behavior: Any violation of your agreement or inappropriate conduct is a clear line in the sand Toxic or Abusive Behavior: Verbal abuse, harassment, or bullying is never acceptable and should prompt immediate action What Might Save the Relationship Before Letting Go Open Communication: Clearly express your concerns and ask if the issues can be resolved. Sometimes, a candid conversation can reset expectations and boundaries Revisit Boundaries and Expectations: Remind the client of your original agreement, deadlines, and communication protocols. Setting or reinforcing boundaries can sometimes correct problematic behavior Offer Solutions: Propose changes to the workflow or suggest a different package or service level that better suits their needs. Mediation or Third-Party Referral: If the fit isn’t right but the client isn’t inherently difficult, refer them to another editor or support person who might be a better match How to Let a Client Go Professionally Review Your Contract: Check for termination clauses, notice periods, and any final payment or deliverable requirements Communicate Directly: Whenever possible, deliver the message in person or via a call—tone and empathy matter. Keep it factual, brief, and professional Document Everything: Keep written records of all communications, invoices, and the termination notice to protect yourself if disputes arise Settle Finances: Send a final invoice or refund as appropriate. Make sure all financial matters are resolved cleanly Offboard Smoothly: Remove the client from your systems, revoke access to shared files, and provide any necessary handover information Wish Them Well: End on a positive note for your reputation and future referrals, even if the relationship was difficult Example Script “Hello [Client Name], I appreciate the opportunity to work together. After careful consideration, I believe it’s in both our best interests to end our working relationship. I’ll ensure a smooth transition and am happy to recommend another service provider if you wish. Thank you for your business, and I wish you all the best moving forward. Key Takeaway Firing a client should be a last resort after clear communication and boundary-setting. If you do need to part ways, approach the process with professionalism and empathy—protecting both your peace of mind and your reputation in the industry ___ Source: https://poddtoppen.se/podcast/1643441325/your-consulting-business-podcast/how-to-fire-consulting-clients-professionally ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
Episode 65 - It's Not Me, It's You - When to Say Goodbye - Firing Your Podcast Team Here’s a comprehensive guide for podcasters considering when and how to end a working relationship with a virtual assistant, podcast editor, or support person, including key indicators of a broken relationship, how to initiate a difficult conversation, and important considerations for a smooth transition. Key Indicators of a Broken Relationship Work Isn’t Getting Done Missed deadlines, lack of deliverables, or work not appearing in shared trackers are clear red flags. If you’re still being billed but not receiving results, it’s time to reassess the relationship Work Isn’t Done to Your Liking After multiple rounds of feedback and opportunities for improvement, if the quality or style doesn’t meet your standards, the fit may not be right Lack of Transparency Inconsistent time tracking, unclear billing, or unexplained absences erode trust. Transparency is foundational for remote working relationships Unreliable Communication If your assistant or editor becomes difficult to reach, goes MIA, or fails to respond in a timely manner, the relationship is likely breaking down Negative Attitude or Unprofessionalism Sassy, negative, or uncooperative behavior can create unnecessary stress and friction, making collaboration unsustainable Ghosting or Disappearing If your support person suddenly stops responding or working, this is a clear sign the relationship is over How to Initiate a Difficult Conversation Acknowledge the Situation Start by acknowledging the current state of the relationship and any specific issues. For example: “I’ve noticed some challenges with our workflow and communication lately. I’d like to talk about how we can move forward or if it might be best to part ways. Advocate for Your Needs Clearly express your perspective and needs without minimizing the other person’s efforts. Use “I” statements: “I feel that the quality of the edits hasn’t improved despite our feedback, and it’s impacting our podcast’s consistency. Problem-Solve or Decide to Part Ways Offer to brainstorm solutions if there’s room for improvement. If not, communicate your decision to end the relationship professionally and respectfully Sample Conversation Openers “I have something I’d like to discuss that I think will help us work together more effectively—can we talk?” “I’d like to talk about our workflow and see if we can find a better way forward, or if it’s time to make a change.” Considerations and Pre-Planning Contractual Obligations Review your contract for notice periods, payment terms, and any deliverables owed. Always honor your obligations, even if the other party does not Password and Asset Management Secure all passwords and access to podcast assets (e.g., editing software, hosting platforms, social media accounts) before the transition. Change passwords if necessary to protect your content Asset Transfer Ensure all files, project backups, and documentation are transferred to you before the relationship ends. Request a final handover of any outstanding work or assets Gap Between Service Providers Plan for a potential gap in support. Have a backup plan or interim solution to avoid disruption to your podcast schedule Professional Offboarding Maintain professionalism throughout the process. Thank your assistant or editor for their work and wish them well, as you may cross paths again in the industry Documentation and Communication Keep records of all communications and agreements during the transition for clarity and legal protection Additional Considerations Feedback for Future Improvement If appropriate, offer constructive feedback to help your assistant or editor grow in future roles. Emotional Preparation Recognize that ending a working relationship can be uncomfortable, but prioritize your business and podcast’s well-being Backup Plans Identify potential replacements or interim solutions before ending the current relationship to minimize downtime. https://corbinlinks.com/how-to-fire-virtual-assistants/ ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
Episode 64 - Staying Organized as a Podcast Editor - Pro Tips for Small Business Success Staying organized as a podcast editor and support person—especially when juggling tight deadlines and close client relationships—is essential for delivering consistent, high-quality results. Here’s a practical guide to help streamline your workflow and set yourself up for success, followed by some episode title suggestions. Practical Tips to Stay Organized as a Podcast Editor & Support Person 1. Establish a Clear Workflow Standardize Your Process: Create a checklist for each stage (receiving files, editing, mixing, uploading, delivering, invoicing). Use Project Management Tools: Platforms like Trello, Asana, or ClickUp help visualize tasks and deadlines for each client. 2. Set Realistic Deadlines and Communicate Clearly Buffer Your Timelines: Build in extra time for revisions or unexpected delays. Confirm Expectations: Always clarify turnaround times and deliverables with your clients up front. 3. Batch and Block Your Work Batch Similar Tasks: Edit multiple episodes in one sitting, or schedule all show note writing for a specific time. Time Blocking: Dedicate specific hours each day to focused editing, client communication, and admin work. 4. Automate Repetitive Tasks Templates: Use templates for emails, show notes, and invoices. Automated Scheduling: Tools like Calendly make booking meetings and reviews seamless. 5. Maintain Organized File Management Consistent Naming Conventions: Name files by show, episode number, and date for easy retrieval. Cloud Storage: Use Google Drive, Dropbox, or similar to share and back up files securely. 6. Track Progress and Accountability Daily or Weekly Check-ins: Review your to-do list at the start and end of each day. Client Updates: Send regular progress updates to clients, even if it’s just a quick status email. 7. Prioritize Self-Care and Downtime Set Boundaries: Define your working hours and communicate them to clients. Schedule Breaks: Avoid burnout by taking regular breaks and days off. Regularly review and refine your systems. What works today might need tweaking as your client list grows or your services evolve. Staying flexible and proactive is just as important as having a great routine! ___ Sample Weekly Routine Template for Podcast Editors & Support Pros Monday: Planning & Client Communication 9:00 AM – 10:00 AM: Review all upcoming deadlines for the week. Prioritize tasks by due date and complexity. 10:00 AM – 11:00 AM: Send status updates to clients. Confirm any file deliveries or feedback needed. 11:00 AM – 12:30 PM: Organize incoming audio files and assets. Rename and upload to cloud storage. Afternoon: Block time for light editing or admin tasks (invoicing, scheduling). Tuesday & Wednesday: Focused Editing Days 9:00 AM – 12:00 PM: Batch edit episodes. Focus on audio cleanup, cutting, and rough edits. 1:00 PM – 4:00 PM: Continue editing and begin mixing/mastering episodes. Late Afternoon: Quick review of completed episodes, prepare files for client review. Thursday: Client Review & Revisions 9:00 AM – 10:00 AM: Send edited episodes to clients for review with clear instructions and deadlines. 10:00 AM – 12:00 PM: Handle client feedback and revisions. 1:00 PM – 3:00 PM: Finalize episodes and prepare for publishing/upload. 3:00 PM – 4:00 PM: Update project management tools and check off completed tasks. Friday: Administrative & Growth Tasks 9:00 AM – 10:00 AM: Invoice clients and track payments. 10:00 AM – 11:00 AM: Review and optimize workflow processes or tools. 11:00 AM – 12:00 PM: Marketing, networking, or professional development (listening to industry podcasts, learning new editing techniques). Afternoon: Backup files, clean workspace, and plan the following week. Daily Habits to Incorporate Start of Day: Review your to-do list and set 3 top priorities. Midday: Take a 15-minute break to recharge. End of Day: Quick review of what was accomplished and prep for tomorrow. Client Communication: Respond to urgent emails/messages within 24 hours. Bonus Tips Use Time-Blocking Tools: Google Calendar or apps like Clockify to keep your schedule visible and on track. Set Boundaries: Clearly communicate your working hours to clients to avoid burnout. Keep a “Brain Dump” Notebook: Jot down ideas, tasks, or client notes as they come to avoid mental clutter. This routine balances productivity with flexibility and ensures you stay proactive with clients while maintaining high standards of quality and timely delivery. ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
Episode 63 - Referral Goldmine - Systems That Turn Podcast Clients Into Advocates Brand Identity & Referral Incentives for Podcast Editors How to turn satisfied clients into your best marketers Brand Identity Essentials Define your niche: Example: "The Audio Storytelling Specialist" or "Podcast Launch Concierge" Resource: How to Find Your Unique Selling Proposition (USP) (see "Discovering Your USP" section) Source: https://www.quillpodcasting.com/blog-posts/branded-podcast Visual consistency: Use tools like Canva or Adobe Express for logos, color schemes, and social media templates Resource: Podcast Branding Guide by Lovepixel Agency - Source: https://lovepixelagency.com/podcast-branding/ Voice & tone: Match your communication style to your ideal client (e.g., professional for B2B, conversational for indie creators) Implementation Checklist Add referral terms to contracts: Example: "Refer a fellow podcaster and receive 10% off your next month's editing package." Create shareable assets: Pre-written email/text templates for clients Social media graphics with referral codes (use Canva templates) Track results: Use HoneyBook or Dubsado to monitor referral sources Offer double incentives during launch months (e.g., "June Referral Bonanza") Pro Tip: Feature a "Client Advocate of the Month" on your website/social media to showcase top referrers. Case Study Suggestion: Interview an editor who grew their business through referrals, focusing on how they structured incentives and communicated value to clients. ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
Episode 62 - Search Engine Optimization Hacks for Podcast Editors - How to Get Found, How to Get Hired Brand Identity & Content Marketing for Podcast Editors How to showcase expertise and attract clients through strategic content creation. 1. Content Marketing Strategies Blogs: Write "how-to" guides (e.g., "10 Audio Editing Hacks to Save Time") and industry trends (e.g., "AI Tools Reshaping Podcast Editing"). Resource: Use Canva for visuals and Grammarly for error-free writing. Social Media: Share before/after audio clips, client testimonials, and behind-the-scenes workflows. Platforms: Focus on LinkedIn for B2B clients and Instagram Reels/TikTok for viral tips. Case Studies: Detail client transformations (e.g., "How We Helped a True Crime Podcaster Triple Downloads"). Template: Use Google Docs or Notion for structuring narratives. 2. Resource Links for Content Creation Blogging: HubSpot’s Blog Ideas Generator for topic inspiration. Ahrefs for SEO optimization. Social Media: CapCut for editing short-form video clips. Later or Buffer for scheduling posts. Case Studies: Case Study Buddy for templates and frameworks. Loom to record client testimonial videos. 3. Suggested Podcast Episode Titles For Blogs: "From Invisible to Irresistible: Blogging Your Way to Editing Clients" "SEO Secrets Every Podcast Editor Needs to Know" "How to Turn Your Editing Knowledge into Lead-Generating Blog Posts" For Social Media: "Reels That Convert: Social Media Tips for Audio Professionals" "TikTok for Editors: Grow Your Clientele in 15 Seconds or Less" "Behind the Mix: How to Showcase Your Editing Process on Instagram" For Case Studies: "Case Studies That Close Deals: A Step-by-Step Guide" "From Anonymous to Authority: How Case Studies Build Trust" "The Editing Transformation Series: Real Clients, Real Results" 4. Content Marketing Workflow Identify client pain points (e.g., inconsistent audio quality, slow turnaround times). Create content addressing those issues (blogs, carousels, video tutorials). Repurpose content across platforms: Turn blog posts into Twitter threads. Convert case studies into LinkedIn articles. Track metrics: Use Google Analytics for blogs and Instagram Insights for engagement. 5. Case Study Example Client: Indie podcaster struggling with uneven audio levels. Solution: Implemented compression and noise reduction in Adobe Audition. Result: 40% fewer listener drop-offs and a 5-star review. Content: Blog post ("Fixing Audio Pitfalls") + Instagram Reel (before/after clip). Key Takeaway: Consistent, value-driven content positions you as an expert and turns casual followers into paying clients. ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
Episode 61 - Editing for Entrepreneurs vs. Indie Creators - Tailoring Your Podcast Editing Services Brand Identity & Client Personas for Podcast Editors How to tailor your brand to resonate with ideal clients 1. Defining Client Personas Busy entrepreneurs: Time-strapped founders who need turnkey editing for thought leadership content. Indie creators: Solo podcasters prioritizing authenticity over polish, often on tight budgets. Corporate teams: Marketing departments requiring branded sound design and compliance checks. Coaches/experts: Professionals monetizing podcasts and needing audience-centric edits. 2. Tailoring Your Brand to Personas Messaging: For entrepreneurs : “Get studio-quality edits in 48 hours-so you can focus on scaling.” For indie creators : “Your voice, perfected. Budget-friendly edits that keep it real.” Visual identity: Use clean, professional designs for corporate clients; playful, quirky branding for indie creators. Service packaging: Offer “done-for-you” tiers for entrepreneurs vs. à la carte editing for hobbyists. 3. Content That Attracts Ideal Clients Blog/Social hooks: “3 Editing Hacks Every Time-Strapped Podcaster Needs” (entrepreneurs). “How to Sound Pro Without Breaking the Bank” (indie creators). Lead magnets: Free “Audio Quality Checklist” for corporate teams. “Budget-Friendly Editing Guide” for new creators. Key Takeaway Your brand identity should mirror your ideal clients’ aspirations. Use personas to guide your visuals, messaging, and service design-and watch your client roster transform. ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
Episode 60 - Mission Possible - Defining Your Purpose as a Podcast Editor Brand Identity for Podcast Editors: Defining Your Mission, Voice, and Visual Style Creating a strong brand identity is essential for podcast editors and support teams looking to stand out and attract ideal clients. A cohesive brand not only communicates professionalism but also builds trust and recognition in a crowded market. 1. Defining Your Mission What is your purpose? Your mission statement should succinctly describe what you do, who you serve, and the unique value you provide. For example, “Empowering independent podcasters to sound their best and grow their audience through expert editing and support.” How to craft it: Ask yourself: What problem do I solve? Who benefits from my work? What impact do I want to make? Keep it concise, specific, and actionable. 2. Finding Your Voice Brand voice: Your voice is the personality and tone of your communications-whether that’s friendly, authoritative, witty, or supportive. It should reflect your values and appeal to your target audience. How to develop it: Consider your ideal client and how you want them to feel when interacting with your brand. Are you the reassuring expert, the creative collaborator, or the efficiency guru? Be authentic and consistent across all platforms. 3. Visual Style: Logos, Color Schemes, and Consistency Logo design: Decide if you want a logotype (text-based), logomark (icon-based), or a combination. Your logo should be simple, memorable, and adaptable for various uses (website, social media, video intros). Color schemes: Choose colors that evoke the right emotions for your brand. For example, blue often conveys trust and professionalism, while orange signals creativity and friendliness. Use color theory to guide your choices and maintain consistency across all branding materials. Consistency is key: Incorporate your visual elements-logos, colors, custom graphics-uniformly across your website, social media, and video content to reinforce brand recognition and professionalism. Summary A compelling brand identity is more than just a logo-it’s the sum of your mission, voice, and visual presentation. By clearly defining these elements and applying them consistently, podcast editors and support teams can create a memorable, trustworthy presence that attracts and retains clients ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
Episode 59 - How Podcast Editors Get Paid - Key Considerations When Setting Rates Proper pricing ensures sustainability for podcast editors while providing clarity and value to clients. Whether charging per episode, hourly, or via monthly retainers, aligning pricing models with client needs and editor capabilities is key to building a successful business. Monthly Retainers Overview: Clients pay a recurring monthly fee for ongoing editing services. Benefits: Predictable revenue and workload for editors. Stronger client relationships due to consistent collaboration. Higher customer retention and increased opportunities for upselling services How to Invoice Clients Payment Timing Options Upfront payment: Ensures commitment and avoids chasing payments later Post-production invoicing: Preferred by some editors who value being paid for completed work Key Considerations When Setting Rates Calculate expenses: Factor in software subscriptions, equipment costs, and personal/business expenses Research market rates: Understand pricing trends based on experience level (e.g., $50–$200/hour for experienced editors) Define value: Highlight expertise, certifications, and portfolio samples to justify premium rates Call to Action: Are you a podcast editor or thinking about hiring one? Share your experiences with different pricing models or ask questions about setting rates! Let’s continue the conversation about making podcast editing work for everyone involved! Resources for more detail: https://saspod.com/blog/post/podcast-editor-costs-and-rates-freelancers ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
1 Consider This When Deciding Who to Hire and Where They Live When Looking For Podcast Editing and Support Services 19:13
Episode 58 - Consider This When Deciding Who to Hire and Where They Live When Looking For Podcast Editing and Support Services Episode Summary In this episode, we explore the growing trend of favoring local podcast editing and support services over global outsourcing. With many countries refocusing on building business within their own borders, we delve into the benefits of hiring locally and how this approach aligns with community-building and economic growth. Whether you're a podcaster looking for editing support or a business owner considering outsourcing options, this episode provides valuable insights into why local might be the better choice. Key Discussion Points Personalized Service and Better Communication Local editors offer face-to-face collaboration opportunities, ensuring clear communication and alignment with your creative vision 1 . Faster response times due to proximity reduce delays compared to global outsourcing Understanding Local Culture and Trends Local professionals are attuned to cultural nuances, helping tailor content to resonate with your audience This is especially beneficial for region-specific podcasts or businesses targeting local markets Supporting Local Economies Hiring locally contributes to community growth by creating jobs and fostering economic activity It sends a positive message about supporting local businesses, enhancing your brand reputation Networking Opportunities Collaborating with local professionals opens doors to connections within the local podcasting community, including potential guests and promotional partnerships 1 . Consistent Quality and Reliability Building long-term relationships with local editors ensures dependable service and consistent quality tailored to your needs Challenges of Global Outsourcing While global outsourcing offers cost savings and access to diverse talent, it often comes with challenges like time zone differences, cultural barriers, and reduced control over operations For podcasters focused on close collaboration and cultural alignment, these drawbacks can outweigh the benefits. Why This Matters Now As countries prioritize local business development post-economic shifts, hiring locally aligns with broader societal goals of strengthening communities. For podcasters, this approach not only enhances content quality but also supports the creative ecosystem in their region. Call to Action Are you considering hiring podcast editing or support services? Tune in to learn how going local can benefit your podcast while contributing to your community. Share your thoughts with us on social media or leave a review! ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
1 Pricing Your Services as a Podcast Editor and Support - focus on customers who have the means and willingness to invest in high-quality content 21:44
Episode 57 - Pricing Your Services as a Podcast Editor and Support - focus on customers who have the means and willingness to invest in high-quality content In this episode, we discuss strategies for pricing podcast editing and support services, focusing on attracting customers who value high-quality content and are willing to invest in it. With insights into industry standards, pricing models, and factors affecting rates, this episode is a must-listen for podcast editors aiming to position themselves for premium clientele. Choosing the Right Pricing Model Hourly Rates: Suitable for variable projects; transparency ensures trust with clients. Per-Episode Rates: Ideal for consistent workflows; simplifies budgeting for clients Package Deals: Encourages recurring business and provides predictable income Industry Pricing Standards Freelance editors charge $50–$200 per hour for experienced professionals Per-episode rates range from $80–$349 depending on the level of service provided Advanced editing or production companies may charge $750+ per episode for comprehensive services Source material for more information https://callforcontent.com/how-much-to-charge-for-podcast-editing/ https://bulletin.bigpodcast.com/how-podcast-editors-get-paid ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
1 Roger Heathers - Sustain Podcast Editing, The Musical Approach to Podcast Editing, Tips for Editors to Support Podcasters 41:58
Episode 56 - Roger Heathers - Sustain Podcast Editing, The Musical Approach to Podcast Editing, Tips for Editors to Support Podcasters Roger joins as our very first guest on the Podcast Editing and Support Show - Roger has moved from listener to guest! So glad to have him here! We blend our love for music and our love for podcast editing into a conversation geared towards you and your podcast journey! A study by Pacific Content (2019) found that about 50% of podcasts stop after just three episodes. Outsourcing your editing can make it way easier to keep your podcast going. If you're not familiar with the process, don't worry—it’s simple! Once your episode is recorded, just send your Riverside, Google Drive, or WeTransfer link to Sustain, and you'll receive a polished, mastered WAV file ready for upload to your hosting platform. We’re happy to guide beginners through hosting and file transfer, too. Portfolio Hi, I'm Roger, a freelance podcast editor based in Devon, UK. Since 2019, I’ve had the privilege of editing over 100 podcasts and more than 1,000 episodes. I’ve also worked with leading companies in the podcasting community, including The Podcast Collective, The Podcast Doctors, and Claricast. Roger's editing business for podcasters https://sustainpodcastediting.com/ ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
1 Offering Free Services to Clients to Begin Your Journey as a Podcast Editor and a Listener Voice Message from Roger 28:33
Episode 55 - Offering Free Services to Clients to Begin Your Journey as a Podcast Editor and a Listener Voice Message from Roger In this episode, we look into why offering free services to a select few clients can be a powerful strategy for new podcast editors and support businesses. We explore how this approach can help you build a strong foundation of referrals, testimonials, and real-world experience. Key Points Discussed: The importance of building credibility in the podcasting industry How pro bono work can lead to paid opportunities Strategies for selecting the right clients for free services Setting clear expectations and boundaries with free clients Leveraging your free work to attract paying clients Tips for Success: Choose clients with potential for growth and networking opportunities Limit the number of free clients to avoid overextending yourself Deliver high-quality work to ensure positive testimonials Use your free work to build a diverse portfolio Create a clear transition plan from free to paid services https://www.nextleveluniverse.com/podcast-growth-university/ Kevin's episode: #134 - Let’s Talk About Pricing https://pod.link/1632461244/episode/cdadbbfa4bf0934e60ffc273c2ecc979 ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
Episode 54 - Benefits of Hiring a Host for Client-Focused Podcasts Hiring a podcast host for a client-focused podcast is indeed a viable service offering for a podcast editing and support business. This service can provide numerous benefits for clients looking to leverage podcasting as a marketing tool. Here are some key advantages: Benefits of Hiring a Podcast Host Expertise and Professionalism A professional host brings experience and skills to the podcast, ensuring high-quality content delivery. They can guide conversations effectively, ask insightful questions, and maintain audience engagement Time-Saving for Clients By outsourcing the hosting role, clients can focus on their core business activities while still reaping the benefits of podcasting. This allows them to leverage the marketing potential of podcasts without investing significant time in production Enhanced Brand Recognition A skilled host can help build brand recognition by consistently representing the client's values and message. This contributes to creating a strong brand identity through the podcast medium Improved Content Quality Professional hosts are adept at creating engaging content, which can lead to higher listener retention and growth. They can help attract new clients and build a loyal audience Networking Opportunities Experienced hosts often have connections in the industry, potentially leading to high-profile guests and expanded networking opportunities for the client Viability as a Service Offering Offering podcast hosting services can be a valuable addition to a podcast editing and support business for several reasons: Comprehensive Solution: It provides a more complete package to clients, covering all aspects of podcast production 2 5 . Increased Revenue Streams: Adding hosting services can diversify income and potentially increase overall revenue for the business. Client Retention: Offering a full-service solution, including hosting, can improve client satisfaction and retention rates. Market Demand: As podcasting continues to grow as a marketing tool, there's an increasing demand for professional podcast services, including hosting 6 . Synergy with Existing Services: Hosting services complement existing editing and support offerings, creating a more integrated and efficient production process By incorporating podcast hosting into your service offerings, you can provide added value to clients while expanding your business model in the growing podcast industry. Source material: https://ca.indeed.com/career-advice/career-development/podcasting-for-business ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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Podcast Editing and Support - True Media Solutions
1 Implementing project-based pricing for podcast services - Podcast Pricing Mastery, Turn Your Audio Skills into a Profitable Business 18:37
Episode 53 - Implementing project-based pricing for podcast services - Podcast Pricing Mastery, Turn Your Audio Skills into a Profitable Business Additional considerations for podcast editing and support businesses: Implement Value-Based Pricing Focus on client outcomes: Emphasize the impact of professional editing on listener engagement and podcast growth. Highlight expertise: Showcase your knowledge of podcast trends, audio quality standards, and industry best practices. Quantify results: Provide case studies or testimonials demonstrating improved download numbers or audience retention rates. Offer consultation services: Include strategy sessions to help clients improve their overall podcast quality and reach. Offer Tiered Packages Basic package: Include essential editing services like noise reduction, leveling, and basic mixing, starting at around $50-$75 per episode Standard package: Add services like content editing, music integration, and show notes, priced between $75-$150 per episode Premium package: Offer comprehensive services including advanced audio processing, transcript creation, and marketing support, ranging from $150-$350 per episode 3 Custom enterprise solutions: Tailor high-end packages for businesses and organizations, potentially priced at $449+ per episode Use Project Cost Management Systems Track time spent on each task: Use tools to monitor editing, mixing, and administrative time. Monitor software and equipment costs: Account for depreciation and upgrades of audio editing tools. Analyze profitability per client: Identify which projects and clients are most profitable. Set benchmarks: Establish efficiency goals to improve profitability over time. Regular Pricing Review Stay informed on market rates: Research competitor pricing annually, with current rates ranging from $30-$200 per hour for experienced editors Adjust for inflation: Increase rates to account for rising costs of living and business expenses. Reassess value proposition: Regularly update your skills and services to justify higher rates. Client feedback: Use client surveys to gauge satisfaction and willingness to pay for additional services. By implementing these strategies, podcast editing businesses can create a pricing structure that reflects the true value of their services. This approach not only leads to more profitable relationships but also allows for the delivery of high-quality, impactful podcast productions that benefit both the editor and the client in the long term. ___ https://podcasteditingandsupport.com/ Our new home for this podcast - Captivate.fm We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you https://www.captivate.fm/signup?ref=zwmxowy…
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