Embrace the Dip not the Content

People Magic: How to Build a $1M Community

After you’ve launched, it’s so easy to hit the dip. The thing that didn’t go right, the thing you didn’t expect. You have two options; are you going to quit or power through with workshopping? The ability to stay curious in this process of workshopping is one of the most important muscles to learn. Only through workshopping are you going to unlock growth. But how much content do you need to get started? So much less than you think. Remember, you’re not setting up your members to consume, you’re setting them up to go on a quest with each other.