Mastering Virtual Selling: Tips from Top Sales Influencer with Kim Orlesky (Part 2)

Peak Performance Selling

In this episode of Peak Performance Selling Podcast, Jordan Benjamin and Kim Orlesky, Chief Executive Officer of KO Advantage Group and Board Member at Business Link AB, discuss the transformation of sales from in-person to virtual interactions. They emphasize the importance of building trust and rapport through social selling and video communication. Kim shares her perspective on focusing on clients' future aspirations rather than just their pain points. They also highlight the significance of asking more questions and slowing down in the sales process to achieve better results.

PEAK PERFORMANCE HIGHLIGHTS

The Importance of Future Aspirations - Kim Orlesky: "I come from the school of thought that Dr. Google has solved everybody's pain, right? We really don't have pain anymore because we now know how to search for solutions. The difference, though, is where do they want to be in the future? Where do they see themselves six months, a year in the future? Because that now leads to a lot of question marks and it leads to a lot of uncertainty. And by creating this disconnect between where you want to be, which is typically always in the future, optimistic, positive, very exciting. Where I am today. The difference between the two, right? Expectation versus reality, that is pain, and that is what we want to focus on."

Virtual Selling and Building Trust - Kim Orlesky: "Virtual selling takes more discipline, not less. Your process needs to be established, documented, and it has to be something that everyone has to follow. We cannot leave it up to the devices of what traditional selling did. We allow our salespeople to do whatever, whenever they want. But now today, in four and a half hours, I'm expecting somebody to meet with six different clients. It means we have to be tight in those conversations."

You can connect with Kim Orlesky and her book through the links below:

LinkedIn: https://www.linkedin.com/in/kimorlesky/

Amazon: https://a.co/d/8K2n9Q1

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Jordan Benjamin: https://www.linkedin.com/in/jordanbenjamin/

MyCoreOs.com: http://mycoreos.com/

Podcast: https://www.mycoreos.com/podcast

Twitter: https://twitter.com/jbenj09