The Creative Process

Nifty Thinking

This is part 2 of Unlocking Your Creativity. In this episode, I speak about the creative process for ideation and campaign ideas, the importance of a good brief and how to hone in your thinking to let great ideas rise to the top.
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فصل ها

1. The Creative Process (00:00:00)

2. The project process (00:01:56)

3. The Creative Brief (00:03:36)

4. Step 1 - Research (00:05:47)

5. Step 2 - Knowing the target audience (00:08:33)

6. Step 3 - Ideation (00:11:37)

7. Step 4 - Cutting the crap ideas (00:18:06)

8. The client presentation (00:23:06)

9. Creative Production (00:25:26)

10. Wrap up (00:26:19)