148: Building a Strong Culture Focused on Memorable Experiences with Lucas Root

Navigating the Customer Experience

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Lucas Root is an accomplished speaker, entrepreneur, author, business success mentor, and founder of SGIC Consulting, which works with clients to build a high-performance strategy and implement that strategy across their businesses to achieve the maximum growth potential possible.

With over 19 years of success across banking, technology, investments, health and wellness, athletics, and interactive media (gaming), Lucas helps identify roadblocks to success and where his clients could be heading toward failure. He specialises in speaking to entrepreneurs and business owners on getting their strategy on track for success and massive growth.

Questions

• Could you share in your own words about your journey, and how you got to where you are today?
• Based on your experience as a consultant in the last 6 years working with these different ranges of companies, what are some of the key things that you have coach them on as it relates to strategy to ensure that they are increasing their earning potential, retaining their customers, having raving fans who will spread good news about your business?
• We have a lot of listeners who are business owners and managers who feel they have great products and services, but they lack the constantly motivated human capital. If you were sitting across the table from one of those persons, what's the one piece of advice that you would give them to have a successful business?
• Can you share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business?
• Could you also share with our audience maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently that has really had a great impact on you.
• What's one thing that's going on in your life right now that you're really excited about? Either something that you're working on to develop yourself or your people.
• Where can listeners find you online?
• Do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to get you back on track or get you refocused. Do you have one of those?

Highlights

Lucas’ Journey

Lucas stated that he did what he thought what the normal person supposed to do, he went to college, and he got a good degree. And then as he was getting out of college, and this is two decades ago, at this point, as he was getting out of college, he got a degree in mechanical engineering and physics and he decided he didn't want to go wear a lab coat, then obviously, there are plenty of people that are engineers or physicists that don't but that was the picture he had in my mind. And so, he went to Wall Street instead.

And the critical thinking component of a science and mathematics based degree made it easy for him to move into the projects world on Wall Street, which very quickly turned into the mergers and acquisitions execution groups. So that's the team that puts together businesses on a merger. And so, he spent more than 17 years putting together businesses on the backside of a merger. And over the course of that time, he got really good at understanding what makes successful businesses work and what creates the opportunity for somebody else to gobble you up, which is what a merger is.

It's one successful company grabbing another company that maybe is less successful and there are significant opportunities for the bigger company to turn the smaller company into something great, or at least they think.

So, af