[101] Rethinking church assets with Mark Elsdon

MyCom Church Marketing Podcast: Find Your Audience, Tell Your Church’s Story and Share God’s Message of Grace and Hope

In this episode of MyCom, we’re talking with Mark Elsdon. Mark helps us dissect the evolving nature of church property stewardship and the pivotal role congregations can play in their communities. The episode sheds light on numerous innovative approaches for churches dealing with property and financial transitions, emphasizing mission-driven strategies that align with both historical teachings and contemporary needs.

Mark Elsdon is the director of Pres House at UW-Madison and oversaw it’s transformation into a 250 unit apartment complex. He is co-founder of Rooted Good. He is ordained in the PCUSA. And has written two books: “Gone for Good” and “We Aren’t Broke”.

In this episode:
(00:00) Reassessing faith communities amidst change and scarcity.
(05:53) Traditional giving model becoming unsustainable for churches.
(07:47) Accelerating church involvement.
(13:08) Focus church activities on mission, not business.
(16:07) Traditional Sunday church attendance is declining.
(18:59) Interview community to identify needs and solutions.
(22:07) Exploring community impressions, strengths, and opportunities.
(24:54) Church ownership shift: considerate property transition discussions.
(28:37) Church donated closed property for housing.
(33:42) Start with community listening before technical aspects.
(35:47) Sell smartly, consider future impact and legacy.

MyCom is produced by United Methodist Communications. Find show notes and more episodes at www.resourceumc.org/mycom-podcast