Sarah Norman (Tiktok Sales & Data Leader)

Marketing News Canada

The one where Jyll interviews Sarah, a sales and data leader at Tiktok about:

• Sarah’s career journey: how she ended up as a data storyteller and her political involvement.
• How as a new platform, measurement tools for TikTok have to constantly adapt.
• How to foster a constructive and fulfilling workplace by creating psychological safety
• How data can be extremely useful and powerful, yet needs to be regulated

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