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Canada's #1 show about all things marketing, advertising & communications hosted by: -Darian Kovacs, Indigenous business leader and Managing Partner of Jelly Digital Marketing and PR -Ted Lau, owner of digital marketing agency Ballistic Arts -Daryl Louie, Co-Founder and CEO of AntiSocial Media Solutions -Shelley McArthur-Everett, Founder & President, SMC Communications Inc. -Jyll Saskin Gales, Digital Marketing Consultant, Jyll.ca We’ve had guests from Google, LEGO, Spotify, Starbucks and th ...
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The one where Ted chats with Bruce Qi, Founder of Launchpad Technologies, about: The importance of “your people” when it comes to messaging and marketing Tips on how to set meeting rhythms to ensure marketers and other members of the organization stay in sync How to pivot an organization and keep marketing agile Sign up for the Marketing News Canad…
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Marketing News Canada
1
IAB SOTN (Full State of the Nation Workshop Recording)
1:07:31
1:07:31
در پخش در آینده
در پخش در آینده
لیست ها
پسندیدن
دوست داشته شد
1:07:31
This is a unique episode where we share a full recording of the IAB SOTN State of the Nation 2023 Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required,…
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The one where Ted chats with Katrina German, CEO & Founder of EthicalDigital.ca, about: Social Media Marketing, it’s effects on mental health, and what we can do about it How to help Indigenous women get into the technology space And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketi…
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The one where Darian chats with Jacqueline Simpson, Global Brand Director at Destination BC about: Jacqueline’s journey to her current position with Destination BC Volunteering for the BC Chapter of the American Marketing Association Recent trends and changes in marketing And more! Sign up for the Marketing News Canada e-newsletter at www.marketing…
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The one where Darian chats with Author, Stephen Shedletzky, about: His new book: Speak-Up Culture: When Leaders Truly Listen, People Step Up The pillars of Speak-Up Culture How leaders can foster Speak-Up Culture within their organization And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer fo…
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The one where Chris Penner chats with Jodi Kasten, Managing Director at Indeed Canada about: Jodi’s role with Indeed Canada Indeed Canada’s new framework and how it benefits employers What employers can do to get better qualified candidates What job-seekers can do to find more well-suited jobs Sign up for the Marketing News Canada e-newsletter at w…
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The one where Sydney chats with Xavier Mufraggi, CEO of SVN International about: How Xavier started out in marketing at Kraft Foods His move to SVN International, a commercial real estate firm Xavier’s advice for CEOs and being successful in business And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Spec…
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The one where Darian chats with Shani Gwin, Founder of pipikwan pehtakwan about: How the business got its name and the meaning behind it The work pipikwan pehtakwan did with The Juno Awards of 2023 Why Shani started pipikwan pehtakwan and the type of work they do for their Indigenous and non-Indigenous clients And more! Sign up for the Marketing Ne…
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The one where Darian chats with AJTibando, Co-Founder and Chief Strategy Officer at Palette Skills about: What “upskilling” is The origin of Palette Skills and their SalesCamp program And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you…
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The one where Darian chats with Bryan Segal, Senior Vice President at Comscore about: What Comscore does in Canada and globally How Comscore is different from other business performance measurement tools The Interactive Advertising Bureau (IAB) of Canada Bryan’s journey into marketing And more! Sign up for the Marketing News Canada e-newsletter at …
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The one where Darian chats with Jody Anderson, Strategy & Partnerships Advisor at First Nations Finance Authority about: What the First Nations Finance Authority does for Indigenous communities in Canada Inspiring success stories in Indigenous communities “Let’s Bond”, the FNFA Podcast Future hopes for the First Nations Finance Authority Sign up fo…
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The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about: The newly updated Gustavson Brand Trust Index Top ten trusted brands for this year Least trusted brands for this year How brands can become most trusted by consumers Predictions for n…
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The one where Darian chats with Seth about: His new book The Song of Significance Unique places to find inspiration The differences between leadership and management Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages,…
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The one where Ted chats with Panos from LearnWorlds about: How LearnWorlds is changing how companies learn online Using bootstrap marketing to grow a company to a global powerhouse servicing 130 countries AI disruption and what's next for learning and humanity The most unique online course offered on LearnWorlds! Sign up for the Marketing News Cana…
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The one where Darian chats with Jonathan Becker from Thrive Digital and Avery Swartz from Camp Tech about: Their journey getting involved with the Digital Marketing Industry The importance of putting yourself out there and learning from failure What they look for when recruiting new employees Sign up for the Marketing News Canada e-newsletter at ww…
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Marketing News Canada
The one where Ted chats with Kris Hodgson-Bright from Lethbridge College & Camina Weasel Moccasin from Galt Museum about: How this project tells Indigenous stories differently than the past Tips for Marketing Researchers when working with Indigenous Communities Why this project is important on local, provincial and national levels Sign up for the M…
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The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about: The Gustavson Brand Trust Index How people develop trust in brands What Saul expects to see for this year’s study How brands can gain trust with their consumers Sign up for the Marketing N…
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The one where Darian chats with Steven from eSupply Canada about: How Steven started eSupply Canada to drive revenue to the Indigenous community. Qualities that leaders should have. eSupply’s future development program that supports Indigenous youth. What motivates Steven as a business owner. Sign up for the Marketing News Canada e-newsletter at ww…
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The one where Darian chats with Shirley from Wilfrid Laurier University about: How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook. The marketing textbook - it’s focus on sustainability and Canadian stories. The trends and changes Shirley sees in marketing education. Sign up for the Marketing …
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The one where Darian chats with Michael from Ipsos about: Michael’s beginning in political science studies and transition to market research Surveying to understand consumer needs and decisions How AI could change how we do market research Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketi…
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The one where Darian chats with Crystal from Wix about: What is SEO and Wix’s built-in tools and capabilities Crystal’s journey that led her to join Wix Crystal’s tips for speakers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build…
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The one where Chris chats with Shawn from BDC about: Shawn’s career journey in communications Actions BDC is taking to promote sustainability Supporting Indigenous students in their education and work BDC’s support of the mental health and wellbeing of entrepreneurs Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. …
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The one where Darian chats with Sarah from Dentsu about: Advocating for journalism Understanding the fundamentals of processing information in the brain The lack of inclusivity and representation in data sets The two sides of attention in media: negative and positive Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.…
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The one where Darian chats with Denise from Colleges and Institutes Canada about: Who Colleges and Institutes Canada (CICan) serves as an organization Denise’s origin story and how she ended cup at CICan The rise of micro-credentials Denise’s advice for students Being on the board of Palette Skills Sign up for the Marketing News Canada e-newsletter…
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The one where Chris chats with Shane from The Professional Sales Academy about: How Shane ended up becoming a sales professional The differences between B2B selling and B2C selling Utilizing social selling Misconceptions about being a sales professional Shane’s advice for people wanting to get into B2B sales Sign up for the Marketing News Canada e-…
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Marketing News Canada
In this episode of Marketing News Canada, Darian Kovacs hosted a special episode with JP Michel from SparkPath discussing how universities and colleges are integrating career development into their curriculum. Check out the video version of this chat here: https://www.youtube.com/watch?v=jiMzeKps4tc -- Sign up for the Marketing News Canada e-newsle…
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The one where Darian chats with Mike from Social Next about: The expansion of Social Next across Canada Social Next’s online community. The upcoming conference in Vancouver called Social Pacific, and other upcoming conferences across the country. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for …
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The one where Darian chats with Annie from BDC about: What is BDC (Business Development Bank of Canada): a bank for businesses and entrepreneurs Annie’s career journey in communications and marketing. The best ways to keep yourself up-to-date with the latest news and trends BDC’s integrated campaign, “The Bank of Ambitions”, targeted to help open d…
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The one where Cheryl chats with Jeremy and Ben from Google about: What is programmatic media and trends they expect to see How CTV will change over the years Understanding users and their consumer behaviour and adapting to it How AI will bring a greater demand of jobs to the industry Sign up for the Marketing News Canada e-newsletter at www.marketi…
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The one where Ted chats with Corinna from Creative Fire about: Tips on building your career in another country The pros and cons of working between working for multinational companies, middle market companies, and running your own consultancy Working in an Indigenous communications company as an Ally How AI is changing the field of Communications W…
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The one where Darian chats with Jake from LinkedIn about: Public-private partnerships in education The development of Lighthouse Labs Advocating for skills based hiring over hiring based on one’s network The use of LinkedIn Learning Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Special Offer for Marketing News C…
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Join us for a special episode as Jyll Saskin Gales hosts a panel of 2022’s Top PR, Marketing and Communications Professors and Instructors This year's panelists include: Ela Veresiu from York University Stephanie Koonar from Langara College Kylie McMullan from Simon Fraser University, Vancouver Community College and Jelly Academy Angele Beausoleil …
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The one where Darian chats with Scott from Omnae Technologies about: The origin of the name Omnae How Omnae Technologies supports businesses with their supply chain The benefits of partnering with Intuit Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Special Offer for Marketing News Canada Listeners Unbounce can …
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The one where Darian interviews Julie from DAAC about: The policies surrounding tracking data and advertising practices. The importance of questioning the ethics concerning consent about collecting sensitive data. What is PIPEDA, a federal privacy law on collecting and using personal information, and the introduction of Bill C-27 Sign up for the Ma…
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The one where Darian chats with Sabaa from Cossette about: Sabaa’s beginnings in marketing and the creative industry. The launch of the Toronto Raptors. Representation and diversity in the industry. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Special Offer for Marketing News Canada Listeners Unbounce can help …
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Marketing News Canada
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Cannexus23: How Universities and Colleges Are Integrating Career Development with JP Michel (SparkPath)
31:38
This episode is taken from a special conversation Darian had at the Cannexus23 Conference with JP Michel, who is the founder of SparkPath. SparkPath is a program that was founded to help students create extraordinary careers by exploring the real-world challenges that inspire them. Join Darian and JP as they discuss how the current iteration of our…
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The one where Darian chats with John from Charitable Impact about: What is Charitable Impact and how it impacts giving Encouraging year-round generosity (not just in December) The future goals and dreams of charitable giving How donations can benefit the donor indirectly Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.…
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The one where Ted chats with Amanda from BC Egg about: Various tips for a Communications Professional in the Agricultural Industry What's changed and hasn't changed in the field of Communications over the last two decades What the farming community is doing to help in the fight against Climate Change Best way to catch a chicken safely (for you and …
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The one where Jyll chats with Mordy from Wix about: How Mordy started his career in SEO 10 years ago Staying up-to-date with changing trends by following the news The shortage of good content on the web Improving Wix and rebranding it within the SEO community Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks …
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The one where Emma chats with Stephanie from Langara College about: Stephanie’s journey in marketing, starting from university days to co-founding PeerSpectives Consulting The value in taking a strengths assessment to understand your skills Stephanie’s advice for students getting into marketing Take $5 off the Clifton Strengths Assessment test with…
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The one where Jyll chats with Sabrina from Google Canada about: The findings of Google Canada’s 2021 Economic Impact Report - Google helped provide $37B of economic activity, which is 1.5% of Canada’s GDP. The three major changes in consumer behaviour over the past few years. The three things to prioritize when developing a marketing plan for 2023.…
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The one where Jyll interviews Dionna from The Creative Ladder about: How The Creative Ladder provides support to students and emerging professionals to get them into the creative industry. How Dionna started in the fashion industry and transitioned into becoming a creative entrepreneur. The origin story of The Creative Ladder and the founders' invo…
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The one where Jyll interviews Jeff from Vendasta about: The origin story of Vendasta The increasing importance of Customer Experience in marketing A few of the ways in which the pandemic has forced businesses to evolve their marketing practices Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor,…
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The one where Daryl interviews Hiroki from Airbnb about: The value of aligning creative, strategy, media, and product The Winter release of Airbnb How to stay motivated as a marketer and creative Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thi…
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The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about: His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada" What's the most exciting thing he's seeing in Sports Marketing and Sponsorship Marketing How Cause Marketing must be ingrained in a…
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Join us for EPISODE 400, where Darian chats with Wes from Squarespace about: How Wes started working in the creative industry and advertising The first campaign that Wes worked on at Squarespace The many facets of Squarespace that keep you connected to your audience Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. …
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Dans cet épisode, Thomas Ferland-Dionne de Boite Pac nous parle de ce qu'est la certification B Corp, pourquoi c'est important pour lui et ce qui l'a mené à fonder sa propre entreprise. Il nous parle aussi de l'importance de la transparence et de l'empathie en affaires et en marketing. Bonne écoute! In this episode, Thomas Ferland-Dionne talks abou…
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The one where Ted chats with Darren from Crankworx about: How Darren became involved in Crankworx and growing internationally. Creating value and continuing to grow during a pandemic. The benefits of event and sponsorship marketing. Integrating cultural diversity into Crankworx festivals. Sign up for the Marketing News Canada e-newsletter at www.ma…
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The one where Jyll interviews Cornelius from Google about: Cornelius’s career journey from South Africa to Canada, and how it led him to his current position at Google. The marketing capabilities of Google Cloud. The three major issues in marketing: measurement, figuring out your audience and value based-bidding. The future of AI in the creative an…
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The one where Darian interviews Mark from Epica Awards about: The history of the Epica Awards and how it has grown over the years The lack of diversity in the creative industry and how it needs to continue to improve The numerous awards from agencies across the world The books Mark wrote about media and branding Sign up for the Marketing News Canad…
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