Saul Klein (Gustavson Brand Trust Index)

Marketing News Canada

The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about:

• The newly updated Gustavson Brand Trust Index
• Top ten trusted brands for this year
• Least trusted brands for this year
• How brands can become most trusted by consumers
• Predictions for next year’s Index

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Follow Saul Klein:

Gustavson Brand Trust Index - https://www.uvic.ca/gustavson/brandtrust/

UVic Gustavson School of Business - https://www.uvic.ca/gustavson/

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