#111: Charlie Hoehn — Launching Bestselling Nonfiction; Why Play is Key For Happiness & Marketing For Writers

London Writers' Salon

Marketing strategist, editor and author Charlie Hoehn on the key things bestselling authors do to create a successful and shareable books.

We talk about:

• Helping Ramit Sethi and Tim Ferriss launch their books
• How to test and launch a nonfiction idea
• Creating a brand around your book,
• Effective marketing strategies
• The merits of self-publishing and the minimum he would accept for a traditional publishing deal
• Overcoming burnout and the importance of play.

*

ABOUT CHARLIE HOEHN

Charlie Hoehn is a 3-time New York Times bestselling editor, 5-time author, and the founder of Author Alliance. For three years, Charlie was Tim Ferriss’ Director of Special Projects and first full-time hire. Together, they launched The 4-Hour Body to #1 New York Times, #1 Barnes & Noble, and #1 Amazon overall.

Charlie is also a creative director and video editor. Previously, he was Head of Multimedia for Scribe Media, where he produced over 500 videos and 300 podcast episodes — including two viral sizzle reels for David Goggins, and courses enrolled in by more than 20,000 students. To date, he's created six viral videos, with more than a million views each.

*

RESOURCES & LINKS

• 📄 Interview Transcript (unedited)
• Charlie’s website
• Charlie on Instagram
• Author Alliance
• Play It Away
• Recession Proof Graduate
• Play for a Living
• The Power of Play | Charlie Hoehn | TEDxSantoDomingo
• Chimay: The Rainbow Cheetah by Emilia Hoehn
• The Best Way to Get a Job: The TAG Method
• Help This Book
• Pikfu
• The #1 Mistake Authors Make That Kills Book Sales
• Charlie’s Cover Design tool

For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.

For free writing sessions, join free Writers’ Hours: writershour.com.

*

FOLLOW LONDON WRITERS’ SALON

Twitter: twitter.com/​​WritersSalon

Instagram: instagram.com/londonwriterssalon

Facebook: facebook.com/LondonWritersSalon

If you’re enjoying this show, please rate and review this show!