Authentic Storytelling Builds Trust | Jason Cercone | Ep. 21

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What if sharing the authentic story actually got us better results? What if being real was more important than being perfect?
Jason Cercone joins me on the show today for a conversation about brand authenticity and storytelling. Although imposter syndrome might keep us too afraid to share the good, bad, and ugly, doesn't it also make us human? The journey to hitting our goals or building a platform like a podcast (which happens to be Jason's speciality), is not linear...
It takes putting ourselves out there even when it's scary and learning to befriend failure as a teacher. As Jason shares in the episode, it also takes commitment and perseverance. The myth of overnight success might be alluring, but authentic relationships of trust are built in the challenges along the way. To share the authentic story is not only healing for us as individuals, but it gives others permission to be their whole human self.
In this episode:

• Why authentic storytelling gets better results
• The importance of building trust as a brand
• The connection between personal evolution and brand evolution
• Why staying in integrity yields better results
• How play and curiosity keep us going when mastering a craft (like podcasting)

Meet Jason Cercone

With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consumptive power of storytelling and simplifying podcast guesting. He helps leaders craft their authentic story and tell it with confidence as a podcast guest while simultaneously maximizing the value of each guest appearance and establishing thought leadership in their niche. You'll also find him hosting Evolution of Brand, a podcast featuring stories and strategies for building an authentic personal brand.
Learn more: https://jasoncercone.com/podcastguestingsimplified/

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