The Brutal Truths About Building a Successful Agency

Leveling Up with Eric Siu

Jasmine Star sits down with Eric Siu to talk all about the real side of running a marketing agency. They chat about influencer myths, creative standards, pricing strategies, and what the future of agencies could look like with more tech and performance-based models.

Watch the full interview here: https://youtu.be/LRzWisnsdyk

TIME-STAMPED SHOW NOTES:

• (00:00) The State of Marketing: Trends and Misconceptions
• (02:49) The Reality of Business Operations and Leadership
• (06:06) Focus and the Importance of Singular Vision
• (08:56) The Journey of Building an Agency
• (12:11) Navigating Challenges in Agency Management
• (14:59) The Growth and Evolution of an Agency
• (17:46) Hiring and Talent Management in Agencies
• (21:04) The Value of Agency Ownership
• (23:49) Building a Sustainable Agency Business
• (27:03) Starting an Agency: Practical Steps and Advice
• (30:17) The Demand for Ad Creatives
• (33:11) Scaling Your Business: Pricing and Delegation
• (36:32) Setting Standards of Excellence in Creative Work
• (41:41) The Importance of Focus and Avoiding Premature Scaling
• (43:39) Learning from Mistakes: Abdication vs. Delegation
• (49:12) The Future of Agencies: Tech and Performance-Based Models
• (55:06) Advice for Aspiring Agency Owners

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Connect with Eric Siu:

• Growth Everywhere Newsletter
• Single Grain - Eric's Marketing Agency
• Eric Siu on X
• Eric Siu on Instagram