Friska Wirya – Personal Branding for Women & Thriving in a Male-Dominated Industry | Ep. 35

Level: Asian

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We’re joined by Friska Wirya, a change management thought leader who transforms large organisations to enable them to respond better to the changing environment.

Friska is the former Head of Change at the largest gold mining company in the Southern Hemisphere, leading digital transformation changes that achieve exponential annual savings.

In this episode, we hear about Friska’s upbringing with growing up in Perth, how she developed her interpersonal and communication skills and what her experience was like as the only Asian female in the mining industry.
Show Notes Links:
https://www.linkedin.com/in/friska/
https://www.instagram.com/freshbyfriska/?hl=en
The Truth About Future Fitness & Digital Transformation | Tedx

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1. Intro (00:00:00)

2. Friska’s Experience of Speaking At TedX (00:01:19)

3. Friska’s Upbringing and Growing Up In Perth (00:05:26)

4. Developing Interpersonal & Communication Skills (00:10:50)

5. Being the Only Asian Female in the Mining Industry & Female Workplace Bullying (00:14:11)

6. Friska on Developing Your Personal Brand (00:20:36)

7. Starting & Growing FreshbyFriska – Leveraging Linkedin During The Pandemic and Working With University of Melbourne (00:26:32)

8. The Impact of Personal Brand for Women in the Workforce (00:32:58)

9. Stakeholder Management & Western vs. Eastern Communication Styles (00:33:09)

10. Female vs. Male Roles in A Workplace (00:38:29)

11. The Future of Friska’s Career & Personal Goals (00:53:18)

12. Outro (00:57:50)