The God-Like Power of Creativity: The Power To Create Or Destroy

Kaizen Creativity: The Science of Creativity & Innovation

As a creative person, you hold the power of the gods. You hold the power to create and destroy. The product of your creativity can send powerful companies to the knees.

At its height, Yahoo was worth over 125 billion dollars. A few years later, Yahoo crumbled and lost 96% of its value. The sale of Yahoo is known as the saddest deal in the history of the tech industry. Let me put this into perspective. If you took your car, melted it down into a solid block of metal, and then sold the metal, the deal you get would be around twice as good as what Yahoo got. All this chaos was caused by 2 phd students who didn’t even want to be entrepreneurs.

There tragic tail is far from unique, though. Blockbuster video was a behemoth in the movie rental industry. They went from being valued at 6 billion dollars to becoming nothing more than the butt of a joke and a sad, cautionary tail. All because 2 entrepreneurs from California had a vision.

Out of the ashes of these once great companies, new behemoths arose. Netflix has replaced Blockbuster as the newest powerhouse in entertainment, but they are just as susceptible to being destroyed as the competitor they replaced. The same is true for Google. No one is immune to the march of progress.

What is the number one fear of these huge companies? It’s that people like you might replace them. It’s fairly easy to fight against a foe when you know what your enemy is capable of. If you choose the battlefield, you’ve already put the odds in your favor. When people fight you on your own terms, you’ve already ensured victory.

But creative people are different. Creative people don’t attack head on. They do the unexpected. They surprise you. It’s more akin to guerrilla warfare than conventional fighting. They pop out of nowhere and hit you where you were the most vulnerable. Because powerful companies don’t know where the battlefield is, they can’t protect themselves. To the large corporation, the scariest place in the world is someone’s garage. In your garage, you can create anything you want. You can solve any problem. And you can reveal your invention to the world without anyone seeing it coming. They are afraid of you… and they damn well should be. The moment they think they’re safe is the moment they become the next Yahoo. The next Blockbuster Video. And the worst part about this whole thing is that they can’t do a damn thing to stop you.

Think of it like a fight scene in a movie. The hero fends off attackers from all sides. They fight off multiple opponents at the same time. Then, the door opens and a giant, behemoth of a man walks into the room. This is when the audience says “That’s it. It’s over. There’s no possible way you can fight such a big, scary looking guy.” A powerful company is that scary guy. You… are the skinny little brat who punches him right in the d*ck. Do that, and it doesn’t matter how big or scary they appear. They’ll fall to their knees.

Powerful companies want to choose the battlefield. They want you to think that this is a fight over resources and raw strength, because that is a fight they can easily win. If you choose their battlefield, if you try a head-on attack, they will crush you. But it’s not a fight over resources. It’s a fight over ideas. That’s why they can’t stop you. That is why you are a CEO’s worst nightmare.
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