Jana Goodbaum - Co-Founder of Happy Wolf On Revolutionizing Kid’s Snacks

Just the Good Stuff

#88: In this episode of Just The Good Stuff we're joined by Jana Goodbaum, the Co-Founder of Happy Wolf! The *NEW* brand of wildly simple snacks for kids. They're nut-free snack bars made from only organic whole-food ingredients…and absolutely none of the "weird" stuff.

Happy Wolf is currently available to order online at their website HappyWolf.com - Use my code RACHL to get 20% off your order!

Here are some of the topics discussed in today's episode:

• Happy Wolf - What is it and the background of why Jana decided to launch it
• What is Happy Wolf brining to the market that is different than the current options and why no one else is doing what their doing
• What made Jana interested in the CPG children's snack category
• What concerns Jana about the current children’s snack products and why Happy Wolf is different
• Why it’s been so hard to bring lower sugar options to the children’s snack aisle
• The process of developing a product and then commercializing it for mass consumption
• Whats been the biggest challenges so far in launching a new brand and product
• What does the future look like for Happy Wolf

+SO much more!

Subscribe to my liquid collagen and get $10 off PLUS more $$ when you subscribe (truly life-changing!!).

For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com