340 Juliette Simonin - Teaching over 400.000 consumers that a farm isn’t a screw factory while selling them 4,7m boxes of organic and regen fruit and veggies straight from the farm

Investing in Regenerative Agriculture and Food

A conversation with Juliette Simonin, co-founder and COO of CrowdFarming, a company that works with over 320 farmers and sells fruit and veggies boxes directly to 400.000 consumers. In this discussion, we explore how Juliette transitioned from working at a large insurance company to co-founding Europe's largest direct-to-consumer organic fruit and vegetable platform.

How do they educate these consumers that a farm is not a screw factory, and that every fruit is different? Delivery times depend on harvests and weather. The conversation also touches on how they keep consumers engaged in the process of growing fruits, and how vital it is for farmers to know there is a growing demand for their organic produce as they make changes to their practices.

Finally, we discuss why CrowdFarming is focused on helping farmers transition toward regenerative practices. Spoiler alert: resilience is a key driver. This resilience is also why the company bootstrapped for most of its early years before eventually deciding to take on outside capital.
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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

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1. 340 Juliette Simonin - Teaching over 400.000 consumers that a farm isn’t a screw factory while selling them 4,7m boxes of organic and regen fruit and veggies straight from the farm (00:00:00)

2. Why are you doing what you are doing? Why Soil? (00:03:11)

3. What should smart investors, who want to invest in reg ag and food look out for? (00:53:31)

4. What would you do if you were in charge of a 1B investment portfolio tomorrow morning? (00:55:33)

5. If you could wave a magic wand and change one thing in the agriculture industry from a sustainability point of view, what would it be? (00:57:45)

6. What do you believe is true about regenerative agriculture that others don’t believe to be true? Inspired by John Kempf (01:08:21)