The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase
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- Understand the difference between B2B and B2C influencer marketing
- Discuss how to build campaigns with creators and influencers
- Look at the time taken to create and launch campaigns
- Share tips for brands looking to launch their influencer marketing campaigns
- Match brand needs with large, micro, and nano influencers
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Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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