Value of Data Science in Publishing with Marco Lau

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

In this episode, Jason Foster talks to Marco Lau, Director of Data Science and Analytics at Penguin Random House, the international publishing business. They discuss how data science can help create value in the publishing industry and the use of data to predict market trends and make informed business decisions. Marco also talks about his background and role and explains how different teams at Penguin Random House collaborate to blend data science, art and traditional methods to drive business growth.