Mastering Home Care Marketing & Sales : Inservice Strategies for Growth and Connection

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Join Lisa Marsolais, Valerie, and myself, Dawn Fiala, on an enlightening journey through the twists and turns of home care sales and digital marketing. We're pulling back the curtain to showcase the ins and outs of fostering successful partnerships and driving growth within the home care industry. Step into our digital home at homecaresalesforum.com, packed with a wealth of resources and a community eager to share their victories and hurdles in navigating this dynamic field.
In this episode, we're zeroing in on high-impact marketing strategies that cut through the noise in healthcare. From crafting memorable in-service presentations at skilled nursing facilities to engaging senior centers, our treasure trove of insights will fine-tune your approach to securing those coveted referrals. We also walk you through the transformative power of 'lunch and learns' with social workers, ensuring they're armed with the knowledge to advocate for home care post-discharge. And for that personal touch? We've got you covered with tips for heart health-focused caregiver advice and creative gift ideas that leave a lasting impression on healthcare workers.
But we're not just about spreading the word; we're fostering sales mastery within your team. Discover the creative promotional strategies that keep your community presence vibrant and learn how to make a genuine connection with new referral sources. Dive into our newly launched sales training program, designed to bolster your team's expertise and accountability. With each story, challenge, and triumph, we pave the way for you to elevate your home care sales and marketing game to unprecedented levels.

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1. Mastering Home Care Marketing & Sales : Inservice Strategies for Growth and Connection (00:00:00)

2. Home Care Sales Forum Introduction (00:00:08)

3. Effective in-Service Marketing Strategies (00:07:05)

4. Educating on Skilled Nursing Facility in-Services (00:13:29)

5. Lunch and Learn for Social Workers (00:23:32)

6. Home Care Tips and Ideas (00:36:18)

7. Sales Training Program Implementation and Success (00:45:36)

8. Senior Centers and Sales Training Discussion (00:54:16)

9. Introducing Yourself to New Referral Sources (00:57:23)