Marketing Your Home Care Agency: What Should You Be Paying Your Sales Rep? Marketing Innovations, and Incentive Strategies

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Unlock the secrets to thriving in the competitive world of home care sales with our latest episode where we, Dawn Fiala alongside Lisa Marsolais and Valerie, give you the insider scoop on everything from clinching client assessments to innovative marketing strategies. Picture this: you're confidently navigating objections around costs while masterfully maintaining client privacy—all because you absorbed the proven tactics we discuss. And for those of you eager to continue learning, our Home Care Sales Forum awaits, fostering a community where ongoing support and knowledge sharing are just a post away.
Imagine transforming every caregiver introduction into a personalized marketing opportunity and witnessing your agency's reputation soar. This episode doesn't just stop there; we dissect the delicate balance of commission structures that incentivize your sales team without compromising client care. By examining real-life examples, we guide you through creating a commission system that's as effective in urban Arizona as it is in rural Maine, ensuring your agency's financial health and staff motivation remain in perfect harmony.
Finally, step into a world where themed giveaways aren't just fun—they're strategic moves that cement lasting relationships with healthcare professionals. We share how our community members are making waves with creative campaigns that resonate with the likes of nurses and social workers, ensuring your agency stands out in a sea of competitors. From Vitamin C Day to Nurses Week, we lay out a roadmap for planning impactful marketing events that not only celebrate healthcare heroes but also keep your agency top-of-mind. Join us for this treasure trove of insights, and let's elevate your home care agency together.

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1. Marketing Your Home Care Agency: What Should You Be Paying Your Sales Rep? Marketing Innovations, and Incentive Strategies (00:00:00)

2. Effective Sales Strategies for Home Care (00:00:10)

3. Communication in Home Care (00:12:51)

4. Reverse Mortgages for Home Care (00:24:06)

5. Home Care Assessment Guidelines (00:27:12)

6. Commission Structure for Salespeople (00:38:32)

7. Marketing Strategies for Caregivers (00:42:55)

8. Healthcare Marketing Campaign Planning (00:50:19)