How to Build a Viral App, with Prerna Gupta of Hooked

For Starters with Alexa von Tobel

Topping the app store charts is a once-in-a-lifetime experience—unless you're a mobile entrepreneurship genius, like Prerna Gupta. She and her husband created hit music apps, like AutoRap, that have been downloaded by 350 million people. Now, Prerna is at the helm of Hooked, building a new television network for Gen Z that has already reached an astronomical number of viewers around the world. Hooked uses data to upend the traditional model, rewriting how content is created and distributed. Prerna shares how her idea for Hooked was inspired by a year of travel, what three rules every mobile app creator should follow, and why TV will look fundamentally different in a decade.