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For Starters brings you the stories of the entrepreneurs building our future. Hosted by Alexa von Tobel (Founder/CEO of LearnVest and now Founder + Managing Partner of Inspired Capital), listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook — and starts to uncover what makes them tick as people.
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Following the clean-tech bust of the early 2010s, the path to renewable energy was anything but clear. Yet in 2013, Chris Hopper took a bold step forward to co-found Aurora Solar, on a mission to accelerate solar energy adoption. Aurora’s platform streamlines and improves the processes of sales, design, and installation—making solar more accessible…
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In 2011, as the rise of digital media cast doubt on the survival of print, Sarah Harrelson broke from convention and launched her own independent magazine: CULTURED. Sarah set out to spotlight artists, writers, curators, and designers overlooked by mainstream outlets and has since become one of the most trusted voices in the world of art and design…
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In 2013, when Ryan Petersen launched Flexport, he approached the problem from a customer’s perspective. Early in his career, he had worked at his brother’s import-export business, sourcing and selling ATVs, scooters, and dirt bikes from Asia to markets around the world. They built the entire technical platform to facilitate these transactions, and …
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When Eliot Horowitz, Founder and CEO of Viam, was locked down with his family during COVID, he did what any engineer might do—he built a robot to play chess. Once that project was complete, he turned his attention to his ever-problematic sprinkler system. After that? He added smart software to his HVAC system. Through this series of home improvemen…
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In 2007, Emmett co-founded a live streaming service called Justin.tv along with his childhood friend and neighbor, Justin. That first entrepreneurial spark grew into Twitch, an interactive livestreaming service that spans gaming, entertainment, sports, music, and more. Today, at any given moment, more than 2.5 million people globally are engaging w…
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From the time she was a child in East London, Emma Grede knew she wanted to work in fashion. After a long career at the intersection of fashion and entertainment, Emma now sits at the helm of Good American, the fashion label she co-founded with Khloe Kardashian in 2016. The first fully inclusive fashion brand kicked off with the largest denim launc…
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Most startups set out to tackle massive problems, but working to develop a low-cost, long-duration energy storage solution that will enable the electric system to be 100% renewably powered? That's a big one by any standard. At Form Energy, Mateo Jaramillo and his co-founders are working to bring that very vision to life, leveraging the smartest min…
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After a career spent inside a hospital, Brian Whorley envisioned a future for American healthcare that, to him, seemed not just possible but inevitable. Witnessing firsthand the growing number of patients burdened by high deductibles, Brian understood that when people have better financial tools to afford care, they seek treatment sooner, leading t…
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Growing up, Annie Lamont was an avid reader with an insatiable thirst for knowledge. This led her to attend Stanford—which coincided with Silicon Valley's tech boom and ignited her passion for entrepreneurship. Immediately, she found herself gravitating towards healthcare investing because of the incredible impact it can have on communities. Today,…
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What if businesses were empowered to consistently attract and hire the best-possible candidates—every single time? In 2012, Daniel Chait set out on a mission to help every company become great at hiring. He launched Greenhouse and scaled the business into the leader in hiring software. Almost a decade later, private equity leader TPG acquired a maj…
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When serial entrepreneur Bill Smith relocated his family across the country to build his third startup, the seedling of an idea for his next startup was born. In 2019, Bill founded Landing, the first membership-based leasing model for flexible living. He has since scaled the business to cities around the country with a network of thousands of apart…
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In 2009, Ethan Brown, Founder & CEO of Beyond Meat, faced a dilemma at a rest stop on I-95. Struggling to find a healthy meal for his young children, he realized he had to make a change. That same year, he launched Beyond Meat, the world’s first plant-based meat company, with a mission to drive a global shift from animal-based to plant-based produc…
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Edward Norton is widely known as one of the most celebrated actors of our generation. He has starred in over 50 films, has been nominated for three Academy Awards and has won the Golden Globe, an Emmy, and an Obie, to name a few. What many people don’t know is he has built a parallel career as a serial entrepreneur. Today, Edward Norton is the Co-F…
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What does it take to become one of the few self-made billionaires in the US? According to the visionary business leader Jenny Just, it starts with a comfortability with taking risks. After just giving birth to her first child, Jenny took a risk and founded her first business, Peak6, in 1997. Peak6 began as a proprietary options trading firm and has…
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How does an entrepreneur without a college degree manage to build a rocket company exploring life beyond earth? Just ask Peter Beck, the Founder, CEO and Chief Engineer of Rocket Lab, a Nasdaq-listed leading launch and space systems company. At an early age, Peter’s parents taught him that no ambition was too big. So he began building rockets, stea…
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As a freshman at MIT, Alexandr was struck by his classmates' interest in AI. But he realized that despite all that AI technology could solve, there was no solution for managing AI-related data. So, at 19, he dropped out of college and started Scale AI. Scale now helps customers like Pinterest and Toyota accelerate the progress of AI and has grown t…
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As a D1 athlete, Will Ahmed became obsessed with the idea of recovery. How do you unlock human performance, and what data would you need to do so? This interest led to the creation of WHOOP, the next gen wearable technology. Will started WHOOP in 2012, immediately after graduating from Harvard College. Since then, he's raised over $100M in funding,…
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Ara Katz’s respect for the power of science began in high school when her mom was diagnosed with cancer. After founding her first business, Spring—the mobile commerce startup that helped launch Apple Pay on the iPhone—she set out on a new challenge: creating a consumer health company deeply rooted in science-backed research. Its mission? To lead th…
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What if restaurants were empowered to deliver a personalized experience each time a guest walks through the door? That’s the idea that underpins Olo, a leading open SaaS platform powering over 700 restaurant brands. Noah Glass founded Olo in 2005, drawing on his experience working from the ground up as a restaurant server, cashier, and delivery dri…
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Growing up, Lindsey Vonn’s parents instilled two important lessons: her mom taught her the importance of finding positivity in every situation, and her dad taught her that any ambition is achievable with a clear plan and dedication. So, at the age of 9, she confidently stated her goal to become the greatest ski racer of all time. Her dad helped her…
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Andrew Lacy first encountered whole-body imaging as a patient. In just one hour, he learned more about his health than the American healthcare system had taught him in his entire life. He wondered to himself: why isn’t this technology accessible for everyone everywhere? So he started Prenuvo, the company pioneering proactive whole-body imaging for …
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Growing up, David's grandmother instilled an important lesson: that the only thing someone can't take away from you is your education. So when a mentor of David's offered to back him as an entrepreneur, he decided to bring the joy back to education and build a school that everyone would want to attend. In 2015, he launched MasterClass, which now pr…
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What if workers could acquire new skills and training, without taking on debt? That’s the value Guild Education strives to provide. Guild Education unlocks opportunities for America’s workforce through education and upskilling and counts Fortune 500 companies (such as Chipotle, Disney, Walmart, and Taco Bell) among its partners. Since founding Guil…
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As we all strive to increase our productivity, it's no wonder that productivity startup Notion has taken off. Since co-founder and CEO Ivan Zhao launched a prototype a few years ago, Notion has gained a cult following of over one million users. With a team of less than 30 employees, the company has already achieved a sky-high valuation of $800M. Iv…
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Do you know your neighbors? When Nextdoor was founded in 2008, 50% of Americans knew one or none of their neighbors. Fast-forward and Nextdoor now connects 81 million neighbors across 11 countries, building both digital and real-world connections. Sarah Friar joined Nextdoor as CEO in 2018 and took the company public in 2021 under the ticker symbol…
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