How to Use Constraints to Your Advantage with Peter Beck of Rocket Lab

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

11 روز پیش27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

حدود یک سال پیش 37:00

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How does an entrepreneur without a college degree manage to build a rocket company exploring life beyond earth? Just ask Peter Beck, the Founder, CEO and Chief Engineer of Rocket Lab, a Nasdaq-listed leading launch and space systems company. At an early age, Peter’s parents taught him that no ambition was too big. So he began building rockets, steadily increasing in their size and complexity. In 2006, Peter founded Rocket Lab and has since grown the company into a global organization of 1,800 employees, taking the business public in 2021 with a market cap north of $2.3B. Rocket Lab’s capabilities span the space economy and Rocket Lab’s Electron launch vehicle has become the most successful small launch vehicle globally. Peter shares why he focused on credibility and capability in the early days of company building, how constraints ensure Rocket Lab doesn’t outspend its peers, and why he thinks some regulation is needed in the space industry.

249 قسمت

#Tech #Business #Podcasting Education #Magazine

For Starters with Alexa von Tobel

How to Use Constraints to Your Advantage with Peter Beck of Rocket Lab

For Starters with Alexa von Tobel

22 subscribers

published حدود یک سال پیش

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MP3•خانه قسمت

249 قسمت

#Tech #Business #Podcasting Education #Magazine

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For Starters with Alexa von Tobel

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How to Use Constraints to Your Advantage with Peter Beck of Rocket Lab