026: How to Launch and Create Copy That Converts With Sara Vartanian

Focal Tangent: Perspectives That Shift

If you’ve ever struggled with knowing what to say on your website, sales page… and when you’re launching a new offering it just doesn’t sound right..., then this episode is for you! Today with special guest Sara Vartanian, we’re going to unblock that writer’s block and gain insight on how you can launch and create copy that converts.

Sara Vartanian is a launch strategist and copywriter who creates launch strategy & copy that leads with human connection by getting to the heart of what your people need to feel good about you, your offer, and most importantly your promise so you never run out of the folks you love working with or the passion to build feel-good launches.

Episode Highlights:

• Sara’s story and how she became an entrepreneur
• Examples of Sara’s work with entrepreneurs to help with launch strategy and copywriting
• Why is planning and strategy so essential when launching an offer into the world and how to get started
• Five steps for creating an effective sales landing page that converts
• How imagery and use of brand photography helps elevate launches
• Why active listening is the most effective sales strategy and how to apply it

Thanks Sara for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.

Connect with Sara:

• LinkedIn: https://www.linkedin.com/in/saravartanian/
• Facebook: https://www.facebook.com/saravartaniansocial
• Podcast: https://www.saravartanian.com/podcast
• Website: https://www.saravartanian.com/

Connect with Nathalie:

• Facebook: https://www.facebook.com/pictonatphoto/
• Pinterest: https://www.pinterest.ca/pictonatphotography
• Instagram: https://www.instagram.com/pictonatbrandingcreative/
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
• Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
• Website: https://pictonat.com