Rob Leary: Maximize Your Dealership’s Profit with Expert Warranty Analysis
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Rob Leary is the Director of Sales at BG Products, Inc., where he oversees a robust network of over 800 representatives across North America. With extensive experience in the automotive industry, Rob brings invaluable insights into maximizing dealership profits through innovative warranty analysis solutions.
Today, we delve into an essential yet often overlooked aspect of dealership operations—warranty analysis. Rob and his team are revolutionizing how dealerships approach warranty labor and parts markup, helping them unlock significant financial gains.
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What we discuss in this episode:
Rob Leary and I discuss the intricacies of warranty analysis, a field where BG Products excels. One striking revelation is the substantial profit dealerships miss out on due to incomplete or incorrect warranty submissions. Rob shares that nearly 20% of dealerships have never filed for an increase, and 70% of those who do, fail to maximize their lift. The numbers are staggering: an average increase of 26.41% in parts markup and 24.85% per hour in labor lift, translating to over $282,000 in annualized net profit for the average dealership.
Rob also introduces BG Products' dual approach to warranty analysis: a comprehensive "Do It For Me" service and a flexible "Do It Yourself" software solution. Both options are designed to simplify the process, minimize dealership workload, and maximize financial returns.
Listen to the episode featuring Rob Leary for even more insights!
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Thanks, Rob Leary
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