Driving Lasting Change in Engineering Organizations with Manju Abraham

Effective Engineering Manager

In this episode, Manju Abraham – veteran engineering leader at NetApp, Delphix, and HPE – shares hard-earned lessons on driving real change in engineering organizations. Manju reminds us that 70% of change efforts fail not because of poor plans, but because people never truly buy in. Manju’s core message: change doesn’t start with strategy, it starts with belief.

Manju emphasizes creating trust and emotional safety so teams feel heard and included. Manju blends proven frameworks like Kotter’s 8 steps, ADKAR, SMART goals, and tactical empathy into a simple playbook: co-create the vision, activate the majority, empower champions, and track progress visibly. Above all, Manju stresses consistency — showing up, role modeling, and reinforcing behaviors so change becomes culture.

Manju’s closing challenge: don’t ask if your team knows the plan, ask if they can repeat the vision without a slide deck. Real transformation comes not through pressure, but through trust, clarity, and shared ownership. Lead like a gardener, not a general – nurturing belief so your teams deliver lasting change with conviction.

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You are welcome to read Manju’s guidance on the driving lasting change in engineering organizations as a web article.